Crimmins Residential Staffing

Revitalizing Growth at Crimmins Residential Staffing

Has your business plateaued, and you can’t figure out how to get it growing again? It’s a lonely place running a successful company and sometimes you need a fresh perspective to breathe life into the business and get energized.

This is exactly what happened to David Crimmins from Crimmins Residential Staffing.

Challenge:

When approached in 2018, the Crimmins Residential Staffing was grappling with stagnating growth and David was at a loss on how to rekindle growth.? He was feeling lost and a little burned out.

Despite several years of fast growth, the company faced hurdles in scaling operations further and becoming more efficient.? A fresh perspective and clear vision was needed as well as a plan the entire company could embrace.

Approach:

To address the prevailing challenges, Peter embarked on a comprehensive assessment of the company's marketing processes to pinpoint areas ripe for improvement.?

Central to the approach was the creation of a clear, unified vision for the company's growth trajectory. By aligning regional managers with this vision, Peter aimed to foster a sense of collective purpose and drive among the team. Managers were held accountable for results and for progressing the business in their regions.

Additionally, a detailed review of the existing marketing plans facilitated the formulation of a strategic growth plan tailored to capitalize on untapped opportunities.

Solution:

Key activities implemented included:

1. Clear Vision Creation: Collaboratively crafting a clear, unified vision for the company's growth, ensuring alignment across all levels of the organization.
2. Growth Plan Formulation: Conducting a thorough review of existing marketing plans to identify strategic avenues for expansion and development.? Areas to expand into new? geographic areas were included.
3. Accountability Enhancement: Implementing guideposts and performance metrics to enhance accountability and facilitate the successful navigation of the growth plan, thereby fostering a culture of performance-driven excellence.? Meeting where goals were frequently reviewed and discussed brought accountability to a new level.

Experience:

By challenging and aligning regional managers with the newly articulated vision and metrics, Peter successfully instilled a culture of accountability and performance excellence within Crimmins Residential Staffing. This concerted effort yielded remarkable results, with profits skyrocketing by over 300% over a span of three years, including an impressive 75% growth in 2021 alone.

What They Said

“Profits have grown more than 300% in 3 years. with 75% growth in 2021 alone!” I initially came to Peter in 2018 because I needed to find new ways to run and grow my small business. I was feeling burnt out, I needed someone whom I respected to look over the business objectively and help. Peter assessed my marketing and processes, then suggested ways I could be more effective and profitable. We challenged and aligned the regional managers with a clear vision and growth plan. Then we held them accountable for results while setting guideposts along the way. With this challenge and direction, the company started its successful climb. Peter’s counsel and the program continues to challenge and galvanize us to greater focus and revenues. We are already on pace to surpass 2021, our best year ever.”

David Crimmins - Crimmins Residential Staffing