The Crime Of Deadly Positioning

When you position yourself in the market as infallible, you’ll stop taking risks in order to avoid looking bad, and this will be the beginning of your end. Staying relevant is so important. You must be at the front of people’s minds every day and all the time. The best way to do that is to always be trying something new or cool, and creating an atmosphere where people want to know what you’re up to and how it’s going.

I met a guru once. He was so afraid to do anything risky that would upset his position in the market. He drank his own Kool-Aid and positioned himself in a way that made it VERY difficult to make a mistake.

Think about your Attractive Character. As you become an expert, how are you going to position yourself? For me, I’ve picked a positioning standpoint that allows me to risk and fail without lowering my status. I created a character that simply tries to share all the risks and the flops but also learn from them.

This is how my “Marketing in Your Car” podcast began. It was an unedited, raw look at the inner workings of Russell Brunson—a human who loves to try new things and learn along the way. There’s no sugar coating. In some episodes, it was clear I was depressed and in a funk. In others, I was on a high after a big win. No matter what, I could share the real truth because of my positioning.

This allows me to take big risks, stay relevant, and keep my status intact. Don’t enter the marketplace as the infallible guru. It’s the fastest way to fall to the bottom and become irrelevant.

Pick a position that allows you to fail and get back up again.

Mike Morris Russell Brunson

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