The Cricket World Cup 2023, Energized by IT through Mphasis

An Information Technology (IT) solutions provider specializing in cloud and cognitive services has been unveiled as the Digital Consulting Partner for the ICC Men's Cricket World Cup 2023. Through this collaboration, the International Cricket Council (ICC) will harness Mphasis' global expertise to deliver enriched and innovative digital experiences to cricket enthusiasts across the globe.

The ICC engages with hundreds of millions of cricket fans through its digital platforms, placing an unwavering emphasis on prioritizing the fan experience. The Men's Cricket World Cup will position fans at the epicenter of the tournament, drawing them closer to the game than ever before by offering immersive experiences on the ICC website and app. This will involve the integration of cutting-edge technologies such as Virtual Reality (VR) and web3 to reach new and diverse audiences. At the core of the ICC's digital ecosystem lies the ICC Family, affording tens of millions of fans exclusive access to content and experiences.

Finn Bradshaw, ICC Head of Digital, expressed, "We are thrilled to welcome Mphasis into our roster of partners for the ICC Men's Cricket World Cup 2023 in India. Our joint focus is on enhancing the digital journey for fans during this World Cup. With its truly global audience, this event is set to be one of the most widely followed sporting spectacles, and we are excited to leverage Mphasis' expertise as we endeavor to elevate the digital experience for cricket aficionados worldwide."

Nitin Rakesh, Chief Executive Officer and Managing Director of Mphasis, affirmed, "We are exceptionally enthusiastic to assume the role of the Official Digital Consulting Partner for the ICC Men's Cricket World Cup 2023. This partnership not only underscores our dedication to the sport but also signals our long-term commitment to shaping the future of cricket technology. Through close collaboration with the ICC, we aim to explore the boundless possibilities at the intersection of sports and technology, aiming to create enduring, invaluable experiences for cricket enthusiasts on a global scale."

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