CRED's Unified Product Experience, Sadhguru's Personal Care Brand, BMW and Kerala Tourism's Films of the Week, and more.

How CRED Delivers a Unified Product Experience

At THC, we've long had a pet peeve about the disconnect between product design and visual design. This often leads to various apps and services with cluttered interfaces that work, provided you don't get overwhelmed.

CRED is a welcome exception, delivering a unified product experience despite a wide range of offerings from UPI payments to romantic holidays. We spoke to Harish Sivaramakrishnan , Head of Design, and Abhay Pruthi , Head of CRED Commerce, to find out how they manage this.

3 big takeaways:

1. Solve a problem in the most deserving and elegant way, then think about design consistency.
2. Apply Pareto thinking. Do not design for the average.
3. Use the brand image as a guardrail to keep clutter out.

Read the full case study for more (5 min read):

Sadhguru Launches Personal Care Brand

Why should Patanjali have all the fun?

Sadhguru has added an organic personal care line, Bloom, to his IshaLife store.

Tesla to Start Advertising

Tesla has not used traditional advertising in 20 years, relying instead on Tesla owners and fans, along with Elon Musk's personal brand, which has taken a bit of a hit in recent times.

At an annual shareholder meeting last week, Musk announced that Tesla will "try a little advertising." Which platform will Tesla use first, we wonder.

Epigamia Launches Yoghurt Squeezies

Epigamia has launched a new squeezie format for yogurts, designed by Elephant Design.

Films of the Week

BMW’s The Calm

BMW has an enviable record of making masterful short films, with a set of 8 films called 'The Driver' in 2001 and 2002 starring Clive Owen, and another series in 2016 called 'The Escape'.

The brand made a comeback at the recent Cannes Film Festival, with an 8-minute film called 'The Calm,' starring Pom Klementieff, Uma Thurman, Nate Perry, and of course, the BMW i7 M70.

Watch it here:

Kerala Tourism’s Vidya Vox Wedding Song

Despite some tacky production values, Kerala Tourism has taken an interesting new approach, using pop singer Vidya Vox to promote the state as a wedding destination with a fusion song called Shubha Mangalyam.

Watch it here:

That's a wrap for this week. Check your inboxes next Thursday for the latest in branding and design.

Until then,

Team THC