Credibility is king
Alan Gardner
![Alan Gardner]()
Alan Gardner
Helping Independent Schools Head Teachers & Marketing Directors make better videos | Video Marketing | Producer Director Editor
People read people within seconds and make decisions quickly.
This is true in real life and increasingly so in video, as our online presence becomes our standard interface with the world.
There’s a lot to get right. Eye contact. Dressing appropriately. Saying the right things, and saying them well.
Are we making sense? Have we lapsed into corporate-speak? Where’s the warmth and personality?
So the editor takes out the fluffs, the repetitions, the pauses. Turning our ramblings into structured memorable messages that add value.
Starting with a bang. Building from there. Ending on a memorable outro with a positive upswing.
Thank God for editing.
Helping leaders create dynamic, inclusive teams that achieve wonderful results | Coaching & training for key executives & managers | L&D design | Personality profiler | Facet5 trainer | LEGO? Serious Play? coach
9 年Couldn't agree with you more, Alan, of course. It needs to be said again and again. A great shoot followed by a great edit means memorable, full stop. Lose either and you're in amongst the mediocre. And that ain't great in today's world of online video content. Thx again.