CREATORS: "There's a community waiting to bring you in."

Over the next four weeks, Hello Monday will introduce you to some of the scrappiest entrepreneurs you’ll ever meet. These are people who have used social media’s tools to build authentic online community and profit off of it. There’s a word for this type of entrepreneur: we call them creators .

In the wake of the pandemic, this trend is taking hold in a new way. Quarantine has taught us that we can do more remotely and virtually than we thought possible. And for careers, the pandemic has been a reset moment. Many of us have left? jobs that don’t inspire us to look for something more, or just started side projects that hold the potential to take off. Maybe you’re thinking about doing this yourself.

Consider this series a deep look into one big way that work is changing—and a practical guide for how you can participate.

Our first guest is Amanda Halsey. She sells jewelry on Instagram. Literally, it’s her storefront. She goes Live and sells vintage and antique pieces that people bid on in the comments. Think of it like a one-person Home Shopping Network. Amanda launched her page five years ago, and she sells enough jewelry—hundreds of pieces each month—that this is now how her whole family makes their living.

Instagram wasn’t built for this, but Amanda has figured out how to do it anyhow.

And, we’re trying a new format with Hello Monday--just for this series. The idea for it came from Hello Monday contributor Michaela Greer . If you’re a listener, you know her. Michaela is going to talk to Amanda. Then, we’ll both break down what you can learn from her story. You can find the episode here, or listen below. Then, I hope you'll join the conversation in the comments.

???Office Hours : Reinventing your hustle

If you have more questions for Amanda, We’re going to invite her to come on Office Hours this week. Come join us Wed at 3pm EST to dig deeper into the ways that Amanda has grown her business, and get some advice from her. We’ll go live from the LinkedIn News Page at 3p EST.?

???How LinkedIn supports creators: Creator Accelerator Program

Earlier this month, LinkedIn announced the LinkedIn Creator Accelerator Program .?This 10-week, incubator-style program for up to 100 U.S.-based creators will give accepted participants coaching, a built-in creator network, opportunities to be featured on LinkedIn channels, and a $15,000 grant to help them share content, spark conversations, and build communities.? Applications are open now through Tuesday, October 12. Check out more details on the Creator Accelerator Program and apply?here .?