Will Creator Video Kill the Television Star?
Content Marketing Institute
We teach brands how to attract and retain customers through compelling, multichannel storytelling.
?? Speaking of: Content-creator video dethrones must-see TV [New Research] ?
TV has been TikTok-ed! For the first time, people are watching more hours of creator-oriented content than streaming, cable, and broadcast TV combined. And investment in creator-oriented content is skyrocketing, says the Internet Advertising Bureau’s (IAB) new study. But is time ticking on this creator-led bubble? Robert Rose explained the opportunities for brands (and the likelihood of a creator-economy correction) in a livestream earlier today.
?? Reading list: What to learn from the crying CEO and other personal LinkedIn stories?
Remember when that CEO shared a LinkedIn post about laying off his employees alongside a picture of himself crying? Well, he’s back with another controversial post about his grandmother’s death. Both posts prompted ridicule (and press coverage). They also serve as a handy prompt for reflection about who you represent on the platform and what’s the right kind of information to share.?
???? Overheard: Instagram isn’t the only show in town for influencers anymore?
Instagram’s time as influencers’ primary residence appears to be running out, says Marketing Brew. While the bulk of influencer budgets at B2C brands still go to Meta’s second born, more and more dollars are shifting to – you guessed it – TikTok.??
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?? Looking forward to: Visual Storytelling Summit, November 2-3, 11:30 AM ET?
B2C companies aren’t alone in investing in video. Video is exploding as a way to reach B2B audiences, too. That’s why you don’t want to miss this free summit packed with advice about where to focus your video investments, establish a recognizable video identity, and transform standard marketing into multi-media experiences.
Register today – you’ll be able to watch it on demand if you can't join live. ?
?? Chatting about: Fiction or non-fiction for a content marketing boost??
Which helps you hone your storytelling skills more: fiction or non-fiction? Tamilore Sonaike offered what she thought was the unpopular opinion in the CMI LinkedIn group: Content marketers should read more fiction. Turns out, she’s far from the only one who thinks so.??
Catch up on the discussion or share your favorite fiction or non-fiction book in the comments. ????
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Build Your Authority | Content Strategy | Personal Branding | 3 decades sales | 5 year Entrepreneur | Podcast Host | Speaker
2 年The "creator video" proved itself in the marketplace with WLTV back in 2006. It's all over but the shouting. B2B is starting to understand this now.
Robert Rose, Justin Levy, Tamilore Sonaike, Marketing Brew