The Creator Economy

The content creator economy has quickly evolved into a massive industry over the past few years. So much so that almost all brands and companies have specialized strategies as part of their marketing plan based on this industry. The creator economy loosely refers to the brands, platforms, and content creators that have started to gain popularity over the internet and are now able to monetize and generate revenue off the content they share on social media platforms. Creators have now amassed significant influence over the human population below the age of 35 and can actively sway public opinion and control the narrative around current affairs.

The industry is still very new, so it’s essential to set a precedent early in the cycle for how content gets created, shared, and monetized. Social media platforms have become highly addictive, with the average user spending close to 2hrs a day on these platforms. The time spent on these platforms can be easily controlled by the platforms themselves and used to steer the user towards a certain ideology. They could potentially influence an individual into believing a certain idea, by positioning content that supports the trend in their feed.

The creators themselves do not have much of a say over what they create. These platforms favor creators that make content through which they can get more eyeballs, with little regard to whether the level of creativity and authenticity of the content. They end up pushing only specific types of content repeatedly, forcing trends as they see fit. Furthermore, there is no accountability over who’s the original propagator of the trend and no way for the original creator to benefit from the trend. This forces creators into blindly following trends and a lack of innovative and new ideas.

Vurse will soon flip this dynamic on its head. With Vurse, the creator will regain control over what they make and allow for trends to be formed naturally and not artificially. The future of social media will be in the hands of the creators and not the platforms. It is time to join the revolution! Watch this space for the latest updates on our journey towards the future of interactive online communities.