Creator Economy: The Road More Travelled

Creators today are the unique architects and founders of their art.

Unlike the digital era, today's platforms don't get to own or distribute the content by developers. Changed consumer behaviour has accelerated prospects for independent creators. They have gained power over the media ecosystem and make their living doing what they love, playing the game with their 'own' rules.?

Creator Economy consists of such 'independent creators', devising content, working on several platforms on the world wide web and monetizing their work. These comprise innovators from several work specializations like writers, musicians, influencers, media entertainers, and several other professionals, including IT roles, web development, business and finance consultants, marketing, content and many more.?

About 50 million people today are creators, making a professional career and earning money on the web. But to what would you entail this monumental shift in the professional mind frame of not a few but millions?

Web 3.0 and The Economy

While Web 1.0 was about the Information Economy providing read-only content, Web 2 .0 was about the increasing web functionality with the growth of content platforms, brands shifting to reaching their customers online, increasing advertisements and information security.?

Web 3.0 however is the everyday future of the creator economy. Think of it like Santa's bag of gifts, and you get not one but all of it! The booming technologies in artificial intelligence, machine learning, blockchains, virtual and augmented reality, and cryptocurrencies focusing on data ownership and transparency have revolutionized the whole process - from creation, delivery and ownership of 'creators' work.

The Growth Shift???

We humans have an underlying desire to feel fulfilled from our daily work. As the opportunities for creators have grown, we see a massive number of people dropping off the traditional 9-5 job to being their boss in creation, delivery and monetization.?

• An increase in the number of platforms offering opportunities for professionals to either freelance or get full-time projects irrespective of their industry -? business consultants, web and graphic designers, content creators, marketing specialists, entertainment or media professionals etc.?
• Every brand today wants to fit in the type of content, be it a trending reel or a viral meme living the short life span of its consumer's attention. Businesses channeling massive spending on digital and social media marketing has influenced the growth of this economy.
• Covid-19 saw changes in workplaces and operating styles. The workforce prioritises the flexibility quotient of having to do away with commuting hours, positive work-life balance, and better economic control. As people blended into the remote work culture and realised its entailing benefits, they started making their own choices.?

Mission ‘Hire’

Businesses alike are changing paths to meet the resource supply. The user experience is at the forefront for both brands and creators. High-end technology applications with heavy features are rolling out the latest updates for creator-specific content. All of these have led to a pivotal shift in consumer behaviour.

Today creators get to pick the best platform that allows them the space and freedom to create and monetize their work. AiDOOS is one such platform that is the perfect meeting place for brands and creators. The intelligent technology framework helps businesses get the right talent, and creators benefit from avoiding the bidding process to get their hands on a myriad of opportunities.

With the growth of the gig economy and escalating number of platforms, creators want the perfect place to find the best opportunities for their careers and businesses to find the right talent. AiDOOS platform offers better delivery than existing methodologies. Whether the work arrangement demands a consultant, freelancer or independent contractor, this is the perfect place to meet the demand for skilled supply.

The craft is improving, and so should the medium to deliver it. AiDOOS's on-demand software development platform dismisses all the non-value add layers for both the businesses and expert creators, paving the way for the future of Work.