Creator Content Calendar: April 2022

Looking to plan your content ahead of time? Here’s our calendar of upcoming moments we expect to see creators talking about on LinkedIn this month. This calendar is based on early signals as well as what we've seen trend historically on LinkedIn.

Content resonates best with LinkedIn members when it's tied back to your audience, so we encourage you to connect dots between what's trending and your niche. Get inspired with prompts and educational resources, and start planning ahead for these upcoming moments!

What’s going to be trending…

Celebrate Diversity Month

Some hashtags around this topic are: #CelebrateDiversity , #DiversityEquityInclusion , and #CelebratingDiversity

April is Celebrate Diversity Month! We encourage you to consider topics on accessibility and inclusion in your content this month. This could mean creating a panel of diverse voices for a live event , or approaching your content with a different perspective.

Tips from LinkedIn: Below are a few pointers on how to be more accessible when creating content on LinkedIn. Feel free to share these out with your audience to get the conversation started:?

• Provide clarity with your audience by using Camel Casing in your #Hashtags when you use a hashtag with more than one word. What is Camel casing? Capitalizing every word in a Hashtag. This will give your audience who consumes your content through a screen reader tool the opportunity to fully understand and engage with your content.?

Example: #LinkedInForCreators vs. #linkedinforcreators?

• Don’t go emoji crazy! Sometimes our copy lacks the context of an emoji, which can seem out of place.?
• Amplify all voices in your network by commenting, reacting, or sharing other creators’ posts. Additionally, don’t be afraid to ask constructive, mindful questions during larger DEI discussions.?

A.C. Fowlkes, PhD (he/him) and Jennifer Vasquez, MBA (she/her) are a?couple of creators who specialize in DEI and Inclusion to follow that will be talking about these topics this month.

Global Volunteer Month

Some hashtags around this topic are: #VolunteeringMatters , #Volunteer , and #GlobalVolunteerMonth

Global Volunteer Month brings awareness to the importance of volunteer work, while recognizing people and nonprofits who dedicate their time to those in need. This month we’re partnering up with LinkedIn Social Impact on a prompt for Global Volunteer Month!

We encourage you to post about why you volunteer, and why it’s important to your community to get involved.

A tip from LinkedIn Social Impact : Looking for ways to become a volunteer or don’t know where to begin? Find volunteer opportunities here: https://lnkd.in/dWb8uuXS ?

Nick Martin and Louis Diez are a couple of creators who specialize in nonprofits and volunteerism that will be talking about these topics this month.

April 7th, 2022 - World Health Day?

Some hashtags around this topic are: #WorldHealthDay , #WorkLifeBalance , and #HealthAtWork . ?

April 7th we celebrate those who work in the health industry and have conversations around advocating for our health, and how it relates to our lives while working.

What tips can you share with your audience on how to prioritize your health while working? Post a guide on what works for you. Do you have trouble with this balance? Ask your followers how they prioritize health in a? text-post, or in a poll.?

Joy McAdams and Jon Warner are a couple of creators who specialize in health and wellness, and are talking about these topics this month!?

April 23rd, 2022 - World Book Day?

Some hashtags around this topic are: #WorldBookDay , #AuthorsOfLinkedIn , and #CreatorStory

Do you consider yourself a great storyteller? Here’s a post template you can use to share with your followers:

I am a _____ creator and I focus on ________. I am from ________ and I have been creating content for ______. What excited me about content creation is ________! I have met some incredible creators on LinkedIn, _______ and ________. If I had to describe my content in 3 words, they would be _______, ________, and ____! Here’s a link to one of my favorite posts from this year: ____________.

If you liked this post, use the template provided by @LinkedIn for Creators and share your #CreatorStory. ?

Durjoy Datta and Shreya Punj are a couple of Creators who specialize in authorship talking about this topic this month!

How to get started?

Want to post for any of these four trending topics/moments but don’t know where to start? Here are a couple ways to get started!?

Short form posts

Short form text posts are the easiest way to reach your audience on LinkedIn where they are, in the feed! You want to make sure your short form post is impactful, interesting, and engaging to open up a dialogue between your and your audience.

Here are the basics on getting started. To open up the share box, go to the LinkedIn homepage and click into Start a post. ?Once open, you can start typing! The share box also provides other options for your post- as seen in the image below:?

You can tag any member or company page in your post by typing “@[insert name here].”

You can add hashtags by typing “#[Insert hashtag here]”. To learn more about short form posts, you can check out our LinkedIn Help Center article here .

Video Content

Here are a few tips on how to upload video on LinkedIn:?

1. Thumbnail: When you add a thumbnail to your video, it can be a really easy way to brand a content series and elevate your video.?
2. Captions: Be sure to save your captions in a .SRT Video Caption file to upload with your video.?

Looking to learn more about video content? Check out this free LinkedIn Learning course on Nano Tips for Video Content Creators by Tejas Hullur.?

Tag us in your posts and tag a friend in the comments of this article so they see what’s happening on LinkedIn for Creators this month!?