Creativity's Crossroads: Is GenAI Your Marketing Muse or Menace?

Welcome to this month's XR/AI Marketing Brief, where I bring you the latest insights and updates on emerging technology for marketing. In this edition, you'll find a deep dive into the future of creativity and AI-powered content, AI and XR LIVE event invites, and a roundup of the latest news headlines. Let's dive in!

In this edition:

• The final article in my series on Decoding AI for Marketing via Martech.org : The AI-powered Marketer's Roadmap to the Future of Content
• September's Monthly Virtual Networking Event: The XR/AI Pub Crawl for Marketing and Communications
• Upcoming Free Lightening Lesson: AI-Powered Content Creation Hacks for Marketers
• The latest XR/AI Marketing Headlines

The AI-powered Marketer’s Roadmap to the Future of Content

In my latest article , I explore the evolving landscape of AI in content marketing, highlighting the profound impact of generative AI tools on content creation, distribution, and strategy. Key points from the article include:

• Rise of AI Tools: AI tools like ChatGPT and MidJourney are revolutionizing how content is produced, allowing marketers to generate high-quality content at scale.
• AI as a Creative Partner: Marketers are increasingly using AI not just for automation but also for ideation and creative collaboration. AI can generate unique content ideas by analyzing trends, customer preferences, and historical data. But do these content creation powerhouses kill our own creativity?
• Cost Efficiency: By automating repetitive tasks, AI tools are driving down the cost of content creation and freeing up resources for more strategic initiatives.

Actionable Takeaway: Start incorporating AI tools into your content strategy to enhance personalization and speed up production. Focus on using GenAI tools like ChatGPT for audience analysis to better understand your customers' content needs and consumption habits.

Read the full post on MarTech .

Nokia's Leslie Shannon Shares Her XR Innovation Insights in the Next XR/AI Pub Crawl Friday September 20th at Noon PT

You won't want to miss this month's virtual XR/AI Pub Crawl for Marketing and Communications as I'll be joined LIVE by Leslie Shannon and Nathan C Bowser. We'll share the industry's top AI and XR news and provide hands-on demos of some of our favorite generative AI tools.

The XR & AI Marketing Pub Crawl is an intimate monthly community event for enterprise and corporate marketers and communications professionals looking to better understand emerging technologies. Myself, and other guest speakers discuss the latest XR and AI marketing news, explore the latest immersive and AI platforms and take a critical look at the work being done in the space today.

Join My Free Lightning Lesson: AI-Powered Content Creation Hacks for Marketers

In this quick 30-minute session on Friday September 27th at 9am PT, I'll share two of my favorite AI marketing hacks, 1) Creating an archive of vibrant images ready to use in your presentations and marketing materials 2) Using meta-prompting to help streamline your newsletter. You won't want to miss this and I would love to see you there! Register on Maven: https://maven.com/p/be1aad/ai-powered-content-creation-hacks-for-marketers

XR/AI Marketing News

• Apple Reveals New iPhone 16 Designed for Generative AI Apple's latest iPhone 16 is optimized for generative AI applications, featuring enhanced processing power and new AI-driven capabilities. This new design aims to deliver superior performance for AI applications, providing marketers with more robust tools for customer engagement.
• OpenAI Releases Strawberry Model 'O1 Preview' OpenAI's new model, the Strawberry 'O1 Preview,' is described as the most human-like AI model yet, enhancing conversational capabilities and making interactions more engaging. This model could be a game-changer for AI-driven customer service and content personalization.
• The Guardian on OpenAI’s Strawberry Model The Guardian explores the potential of OpenAI's Strawberry model to revolutionize how AI interacts with users. With advancements in natural language processing, this model could enhance user experiences across marketing platforms.

• Adobe's New Text-to-Video AI Model : Adobe's latest AI model converts text to video while addressing licensing challenges, promising new opportunities for marketers to create dynamic content more efficiently.
• How Brands Are Adopting AI for Customer Experiences : Brands are increasingly experimenting with AI to personalize customer experiences, driving engagement and loyalty. The article highlights early adopters and their successes in implementing AI-driven strategies.
• Marketing Technology Adoption Study : A recent study reveals that 70% of organizations are now using marketing technologies, including generative AI, to enhance their marketing efforts.
• Inside the NFL's AI Innovation Hub : The NFL's AI Innovation Hub is testing new marketing strategies, utilizing AI to optimize fan engagement and content distribution.
• Hasbro CEO's AI for D&D Games : Hasbro's CEO highlights the growing trend of using AI for creative endeavors, like Dungeons & Dragons, underscoring the broader adoption of AI in entertainment.
• AI's Impact on Marketing Roles : While AI won't replace marketers, it will streamline many tasks, allowing professionals to focus on higher-value activities.
• Agentic AI and the Future of Automation : A deep dive into agentic AI, exploring how it can transform marketing automation by creating more personalized and adaptive customer journeys.
• Roblox's Generative AI for 3D Environments : Roblox introduces a generative AI that builds 3D environments rapidly, opening new avenues for marketers in virtual world engagement.

Stay tuned for next month's edition, where we'll continue to explore the evolving landscape of XR and AI marketing.