Creativity, judgement, and feeling things in your bones...

Creativity, judgement, and feeling things in your bones...

Back in the day, I knew someone who had a natural affinity with bones.

Her knowledge, and appreciation, of collagen and calcium were beyond the accepted norm.

If there was anything worth feeling that had anything to do with anything, she’d feel it in her skeleton somewhere.

“I can feel it in my bones…” she’d say.

Other folk felt things in their water, or their gut.

Occasionally in their blood.

She felt them in her bones.

It was as if she was digging into the marrow of something deeper and more structurally sound.

Something more solid. More certain. More trustworthy. More experienced. More knowledgeable.

Feeling it in her bones was how she described a lifetime of experiences, all wrapped up in a judgement call that never seemed to let her down.

I’ve known some creative directors, art directors and writers like that.

Folk who started life in advertising light hearted (and headed) and got to the point where they were heavy-boned through decades of knowing what to do and what not to do.

Of knowing what to say and what not to say.

Of knowing who the hell could tell their arse from their elbow.

And, just as importantly, who couldn’t.

Research from the California Institute of Technology showed that intelligence is something found all across the brain, rather than in one specific region.

It found that, rather than residing in a single structure, intelligence is determined by a network of regions.

All stuffed full of connections.

And another thing...

Being able to make connections between ideas and knowledge may, it seems, help us think more creatively.

As soon as I realised this, I began to see how feeling things in my bones was so much more fascinating than feeling them anywhere else.

Almost.?

As soon as I realised this, I began to appreciate how knowledgeable and intelligent the human skeleton is.

How creative it is.

How imaginative it is.?

How well connected it is to...well...itself, for starters.

As soon as I realised that, I began to feel something in my bones, too.

And it had nothing to do with arthritis…

*********************************

The above is an extract from Ad Lib. Like its siblings Ad Hoc and Ad Infinitum, it's a book about life, creativity, advertising, and interesting stuff.?

It's a casual kinda book. Often off the cuff. Sometimes off the wall. Now and then off the damned reservation. And, like the others, it's available on Amazon right now as an e-book or print.?

So why not grab a cappuccino, relax, nip over to Amazon, and take a sneaky peek at it. Right here...

Ad Infinitum: https://amzn.to/3pof7Uq

Ad Lib: https://amzn.to/2kd4LKf.

Ad Hoc: https://amzn.to/2Nx8GL8

Love & Coffee: https://amzn.to/28IWaHq

Heaven Help Us: https://amzn.to/2nkQ1Jk

And while you’re there, why not take another couple of peeks at two more great reads; Love & Coffee, and Heaven Help Us.?

Maybe even grab another coffee...

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