Creativity On Demand: Introducing "The Unique Naming Matrix"

Pop Quiz: Do you offer any of the following in your business?

• Free Consultation
• Free Estimate
• Free Report

If so, stop. Now.

Here’s why: Those words are commodity language. And they are wrecking your marketing.

You see, everyone and their dog offers a free consultation or a free report. Don’t believe me? Take a look at what Google says ...

Yikes. 21.7 million mentions of "free consultation" online, many from businesses like yours.

Let’s try another one ...

Argh -- 9.6 million mentions of "free estimate" online.

See my point? If everyone is saying the same thing -- even if they’re not in your industry -- people will close their ears to that language.

Which makes it increasingly difficult to differentiate your business. When you use “me, too” language, you are seen as a commodity, like a gallon of gas or a bag of sugar. And people will price shop you, just as they do gas and sugar.

Enter The Unique Naming Matrix(TM).

It lets you speak your own language. So you can stand out and get noticed by more of your ideal clients.

Take a look below to see how The Unique Naming Matrix lets you bypass the curse of commoditization, and avoid being price-shopped ...

As you can see, there are three columns.

The left column gives you 5 different ways to say “free.” There are more, of course, and you don’t have to limit yourself to my 5 choices. But start there.

The middle column is for desired result -- something clients want. In my case, when I’m selling marketing services to business owners, most of them want more revenue, more profits, and more sales growth. Again, I just picked 5 different results here.

The third column is for delivery method. You'll see 5 ways to provide information in a consultation, without saying “consultation.” Instead, you can deliver in the form of a blueprint, a conversation, a session, a kit, an outline, whatever.

This simple tool delivers creativity on demand, in less than two minutes. Just go left to right through The Unique Naming Matrix and you’ll quickly find a way to describe your free consultation in a language that is unique to you.

And if you do the math, this tool gives you 125 different ways to say “free consultation.” You’ll surely find at least one way to stand out, get the attention of your prospects, and sidestep your competition.

Here’s just one example: Searching Google for the phrase Free Sales Growth Conversation, which I created in 10 seconds using the tool, we find ...

No results. That means NO competition. And that’s just one of 125 possibilities here.

As Jack Trout said: "Differentiate or die!"

Don't die.

Use The Unique Naming Matrix instead.

The sooner you do, the sooner you can differentiate your business.

And the faster you can grow.

Like this tool? Tag a friend who should see it in the comments below!

#marketing #creativity #advertising