Creatively Utilizing Social Media

One example of a company in my industry that is creatively utilizing social media is the Convince & Convert. This company is recognized as a social media strategy firm that caters to clients across North America. The founder of the firm is Jay Baer who is the co-author of the new book titled The Now Revolution and a social media expert.

The evidence to support why this use of social media is unique or innovative within the business would be due to their company’s game plan to attract a reasonable following of supporters on the internet. The efforts that were implemented for success and consistency lead Convince & Convertbecoming more visible and prominent in social media marketing. Another piece of evidence that supports why this use of social media was unique or innovative is due to the marketing tactics that the company decided to go with in regards to the smart social proof mechanism.

https://www.socialmediaexaminer.com/9-companies-doing-social-media-right-and-why/

The role that social media is playing in their overall marketing efforts would diffidently be the advertisement, marketing, and promotions liaisons for the company. Another role that Social media is playing in their marketing efforts would be the ability to channel the efforts of Convince & Convert to be strategic advisors. This means that the company upholds the responsibility of establishing business with world-class organizations, implement memorable customer experiences while using the digital marketing method/approach.

I think social media is helping the company meet their marketing objectives because the organization has managed to attract buyers and sellers of digital marketing to deliver and produce impeccable customer experiences. Social media helped the company meet their marketing objectives because the business was able to increase their sales performed, supporters of their brand and inventory of the products created. Social media helped the company meet their marketing objectives because the entity was able to produce and provide a variety of services and products through their online networks/platforms. The services/products produced by the company was the high-quality intellectual properties such as the following ebooks, webinars, live training, blogs, podcasts, and via emails.

Yes, the company incorporates social media into their main website while maintaining other digital properties, because they strive for excellent and growth towards the purpose of the business. The company is affiliated with the following social media platforms that are incorporated on their main website such as, Facebook, Twitter, Pinterest, Google+, and Linkedin to name a few. According to, (Baer, 2016) The website had a tip for all of the viewers that said, “Give your readers every opportunity to share your content with their networks.” There is an expert marketer named Brain Solis who feels that this is labeled as “an audience with an audience of audiences.” He goes on to say that, “ If you want to expand your message, make it as simple as possible for your readers to share with their audiences.”

At the moment, I wouldn’t do anything differently than what the company has already put into motion. The company’s current strategic social media marketing campaigns and content are both in good standing after reviewing the Convince & Convert website. I would like to see a video tutorial on the website if that’s something to mention, but everything else like I mentioned before is in good shape.

Coming to an end the biggest lesson that can be learned here would have to be that teamwork, creativity, and a vision is essential to any brand or company overall success. The crew and staff that works effortlessly behind the scenes on the company’s products is the maker or breaker to lure your supporters to consistently back up the brand. I personally concur with the founder's approach in utilizing advertising and social media tactics spread awareness for the company. However, I must state that the links, pictures, and websites provided pivotal information for one that has an interest in any company which utilizes social media in a unique way.

References:

Porterfield, A. (2011, April 11). Retrieved August 9, 2016, fromhttps://www.socialmediaexaminer.com/9-companies-doing-social-media-right-and-why/

(2016). Retrieved August 8, 2016, from https://www.convinceandconvert.com

(2016). Retrieved August 8, 2016, from https://www.convinceandconvert.com/social-media-consulting

Baer, J. (2016, April 20). Retrieved August 10, 2016, from https://www.youtube.com/watch?v=xGm0OFVaZ5Q

Baer, J. (2013, August 19). Retrieved August 10, 2016, from https://www.youtube.com/watch?v=xGm0OFVaZ5Q https://www.youtube.com/watch?v=Jwj_AjufNMs