Creative ways to promote your brand on Social Media

Social media marketing is now known to be one of the most successful business marketing strategies over the years, especially for SMEs. People have been able to develop some trust from businesses and brands that have a presence on social media platforms; as such, if you don’t have an online presence, we think now is the right time.

Promoting your brand on social media the right way can bring you remarkable success and increase ROI from online sales. In this article, you are going to be familiarized with building a social media marketing strategy and how you can execute it.

Key Components to Promote Your Brand on Social Media

What you should know before we go deeper is that what works for Brand A might not work for Brand B. This is to say a successful SMM strategy is quite different from business to business. However, Mirald Scale Content has been able to come up with things that these businesses have in common:

• Content planning: Free-wheeling is great for social media fun but planning is important if you want your social media to always sound the same and deliver good posts constantly.
• Data analysis: Measurable data will be collected to inform and enlighten your approach throughout the year: the audience size, the best content to post, and the best time to post.
• Understanding your audience: Which platform do they prefer to use? When they use it, what kind of content do they like, Who else do they interact with on these particular social media platforms?
• Value-driven approach: Rather than beating social media as a marketing tool and a way to advertise your business, try offering value in the form of knowledge. As such, this strategy will complement your business visibility, leading to more people sharing it.
• Defining your brand: Think of the information or the idea that you want to pass on to your audience. When people follow your content, what emotions do you wish to elicit from your audience?
• Consistent engagement: Social media takes place in real-time. To properly manage the accounts and achieve business growth, one needs to share frequently, participate, reply to posts, update the account’s data, and follow trends.

Tell Your Brand Story

Telling your brand story can help bring your audience’s imagination to life. They won’t tell you but one major thing your audience craves is your story—what makes your brand tick. Those sorts of things.

Some brands out there that know nothing about building a seller-to-customer relationship the right way on social media usually spam their audience with back-to-back advertisements. Of course, following this action won’t take you so far. One long-term solution to this is to create informational content that would benefit your clients.

You can drop some of your brand narrative posts that show off your brand’s values and behind-the-scenes information that shows off what your business is about. Feel free to come up with ideas to make up for the majority.

If you are a vacation agency, for instance, you may choose to offer some highlight reels from a high-profile event you have covered recently. Many of your competitors might not think of going this route, or they did, but you beat them to it; this will make your business unique to your audience.

Plan social media posts for every day of the week

Now, the question is, how frequently are you going to engage with your “fans and followers”? You would want your social media page to look like an event instead of a laundry list of random posts.

How can you do this? You can start by knowing what your week would be like on a content calendar. You have to continue creating content that continues to interact with your followers daily. This can be quite a bit of work, and you can inquire from a digital marketing agency like Mirald Scale Content to help you craft content and schedule it for you to focus on other important aspects of your brand.?

With that said, putting out content on a regular basis tells your community you care more about them than your competitors. It also gives them something to look forward to.

Hosting Contests and Freebies

Who doesn’t like free things? As a digital marketing agency, Mirald Scale Content has experience in drafting content that uses promos or contests as baits to drag in customers and target audiences into your boats. When giving out these "offers,” make sure that they don’t put a scare in your pocket; in other words, know the price of the goods or services you are giving away.

One way to do this is by asking your dear followers to participate in the competition or promo by tagging their friends who would most likely not be on your follow list. If done right, it is a free publication and is a cost-effective approach to meet more customers and grow your reach naturally.?

Social Media is About Hashtags; Use it Well

To target users and make them find your content, it is very important to use hashtags.

For instance, including a popular hashtag into the tweet can double or even triple the number of people who are likely to see your message, as long as you have something meaningful to add to the discussion. However, do not blindly follow a trend; that strategy never works and is generally not efficient.

However, that does not mean that hashtags have to be trending in order to be useful in the process. To encourage people in your circle to talk about you, you can come up with your hashtags in the About section of your profile.

Also, you may use the @ symbol followed by the person’s username when tagging them, which may help your post garner more attention. If you let your mutual influencer know that you are on good terms with such individuals, they will have no option but to share your content and thus enhance their relationship with you.

Never overdo your promotions and ads.

Always aim for moderation. Don’t dare promote your brand or business on every single piece of content you post on your social media accounts. What you should aim for is to create content that is as distinct as the audience deems entertaining. This generally entails informing or entertaining them or else giving them some freebies, as opposed to always trying to sell them something. Your followers will easily turn away from you if all they see from you is an agenda to market a product. It is advisable to post fresh content that would effectively grab our target audience’s attention.

This way, it is easier to fine-tune the line between posting promotional types of posts and posts that actually contain valuable information. It may contain tips, important information, a sneak peek at the company’s operations, or even entertaining content that your audience will find relevant to his or her lifestyle. In this way, while constantly changing the content and focusing on the quality, not only do you maintain interest among your audience, but you also build a strong image of a company or a brand that is indeed attentive to the needs of its target consumers. It also makes the audience more interconnected and much more receptive to your messages, even if you do occasionally promote your products.

Why Choose Social Media Platforms to Sell More?

It goes without question that social media marketing has one of the most positive and effective influences on e-commerce. In fact, this industry has witnessed a dramatic shift in how products are found, selected for purchase, and bought, primarily due to the inclusion of shopping features within other social media apps such as Instagram, Facebook, and Pinterest. These platforms have turned into a catalog where everyone is interested in brands, where user-generated content is repurposed as, for example, clickable posts, stories, and ads that will lead to a buying decision in no more than a couple of clicks.

For those businesses that are yet to discover how to market their business on social media platforms, it is all about engaging and deploying these built-in tools to create excellent and unique shopping experiences. With the help of rich media content, including videos and high-definition images, e-commerce brands can appeal to potential consumers’ interests more effectively and encourage them to make purchases. The idea of social media marketing for e-commerce also entails niche marketing or marketing that targets particular preferences, behaviors, and demographical status of customers.

Conclusion

Since social media allows for direct communication between the brand and the customers, it serves as a feedback mechanism and increases trust, which is essential in driving conversion. Interacting with the consumers on live issues, handling concerns, and building those relationships make the site visitors potential customers, which improves the e-business revenue and corporate image in a competitive online shopping environment.