Creative Ways To Find New Keywords
Interact | Digital Marketing & Software Development
A Chorley based digital agency, providing a comprehensive range of services from website design to software development.
Where To Find New Keywords?
If you are looking to improve the amount of content on your website, having a?regular blog update?is a great way to organically grow the size of your website whilst increasing the strength of existing keywords and introducing new keywords into the fold!
But where can you find new keywords and content ideas ongoing? Many people want to create new content but don’t know where to start and what content is worth creating.
This post will help you navigate some of the more traditional keyword mining locations and uncover some new ones.
Traditional Keyword Locations
It would be best if you didn’t overlook the normal places where marketers would look for valuable keywords. Chances are that you will find some good content ideas that can contain new keywords for your website.
It is well worth looking over these again to see if there is anything that you have missed.
Google Search Console
Search Console (previously called Webmaster Tools) contains a wealth of information you cannot ignore. Search Console collects the data from Google before people get to your website. This includes the actual search term they used, the number of times your site has appeared for that term, how many times people have clicked on your website when searching for that term, the CTR (click-through rate) for that term and where your site appears on Google when people search for that term.
Using Interact Digital as an example, if I want to see how many searches (and what searches are being performed) include the keyword “Chorley”, I can log into Search Console and filter the data to show all the keywords over time that show all the searches containing Chorley.
Here we can see the different types of searches that have taken place, all containing “Chorley”. This is great for us as we can see what people are searching for, what searches our website is being matched to, and searches we could create content around in the hope of getting more traffic and, ultimately, leads and sales in the Chorley area.
This can work with all different types of searches. For example, some of the keywords I would search for might be:
These would bring up many different results that I could create content around, providing value to people searching and helping my site increase its keywords and relevancy.
If you want to know more about Google Search Console, we can help! So get in touch with us, and let’s have a chat.
Adwords Keyword Ideas
The keyword planner feature on?Google Adwords?is a great feature to help find new keywords. The downside is that you need to have an Adwords account set up to use it.
Presuming you do, log in and go to Tools & Settings > Keyword Planner. Type in the keyword you want to use to get more ideas about, and the software will do the rest!
These are some of the results that come back when I search for “web design” on the Keyword planner:
You can ignore the costs as they are the ‘cost per click’ when using the Pay Per Click platform rather than Organic SEO.
The competition column (Low, Medium, High) indicates how difficult it will be to rank for these terms. Low-competition keywords will be easier to get a page one position over a high-competition keyword, especially if there are paid ads running for that term, as the amount of real estate left over for organic searches is severely limited.
Answer The Public
Answer the public is a great free (up to 3 searches) keyword discovery tool. All you do is go to?answerthepublic.com, type in the keyword, and it will generate many questions and potential blog posts for you to look through, all based on what people are searching for.
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Google Search
People will often overlook the tool they primarily use to search – Google! When you type your search into the search bar in Google, you will see many pre-populated search terms that Google suggests. These searches are based on other searches performed on Google so that you will get access to popular searches. There may be some nuggets that you can use for your website.
Keywords Everywhere
Keywords Everywhere is a?browser extension?that you can download on Chrome or Firefox (these are what I use, you can download on other browsers) that will provide a list of alternative keywords when you search on Google. Again, this may provide some keyword suggestions you don’t currently have on your website.
When I search on Google, the right-hand side of the screen pops up with a bunch of alternative suggestions.
These can be used for blogs and content or for further research to find search volumes, competitions etc.
Alternative Locations For Keywords
If the suggestions above aren’t enough, or you’re looking to mine into new keywords and generate loads of new ideas, you can look through a few off-the-wall ideas to find more keyword ideas. Check these underneath and let us know what you think.
Reddit?is a huge user-generated content platform with threads on almost anything you can think of! Due to this, it is a great place to find keywords and questions people are talking about and are related to your service. There is nothing wrong with finding an issue that people are having and discussing and creating an article or help file around that. It will help you when you rank for that term on Google, and it will help the people searching – providing you offer value in the content!
This is a small sample of posts around the search for “digital marketing”:
Amazon.com
Similarly to the Reddit technique, you can go to Amazon and look for books in your niche. Then, click the ‘look inside’ option to check the book's chapters. This will give you an insight into the important aspects of that niche the author is covering.
You can use these to write a content piece about or go through the process again in searching for related terms to that search term. Either way, it is a great resource for generating new content ideas.
Underneath is a random book about Digital Marketing. I clicked the look inside and saw the index, a source of new content I could create on my website!
Wiki Searches
Another technique is to Google your key term and adds ‘Wikipedia’ at the end. This can bring up a bunch of page titles and keywords that might offer a different set of keywords you could use.
Here is what is shown when I Google 'digital marketing Wikipedia.'
In the top result, I would mark down?‘Digital Marketing System’, ‘Content Marketing’, Social Network advertising’. There were also a few page titles underneath the top result that were?‘direct digital marketing’ and ‘online advertising’?which I will look into more to find out the competition and search volumes before deciding whether to create content around those terms.
We hope this post offers insight and value in finding new keywords. There are many other places to find keywords and hundreds of tools you can use, such as Moz, Ubersuggest, Keyword finder etc.
If you have any questions or queries about finding keywords or want any help with your digital marketing, please don’t hesitate to contact us. You can phone:?01257 429217?or visit our website!?