Creative view on Marketing as a bigger picture
Elina Mirgalieva
Founder & Marketing Consultant | Driving Growth with Marketing Expertise
"Warning to humanity" is the combination of words that should be taken into consideration from this article. I think that the main issue nowadays is a fact of losing the understating of the term as humanity that is commonly used now in a tech articles or reports, which people seems to ignore. I personally believe that God for the past years has made a clear statement by sending huge climate changes to us humans, that has been ignored. We are so drawn into something that might disappear in a second of blink, and we see those warnings every day, it's just a matter of seeing wisely, opening your eyes and actually realizing that the message is massive to notice.
At my university, we had a lecture about artificial intelligence and we saw a short video of a guy who connects NLP or NLPM and AI together, those topics are not hidden from the public eye, but not everyone talks about it, so not to create pressure and panic around and investigate into that more. But why are we investigating and investing so much into how to manipulate peoples minds, while we have bigger problems to deal with.
Not appreciating of what we have as humans and strive for wanting more is the main issue. We forgot how to be thankful for water we have, the food we eat or place where we live. Putting each other into stereotypes or some kind of the brackets, not understand where they actually come from.
Studying marketing has taught me a lot of things that I realize every day, you might think marketing is about sales and how to sell the product to a person. However, I see it as a massive gap in understanding what we, humans, actually need. There is no person that I know ever said to me that he or she is happy with what they already have. The same in marketing there is no consumer who will be always happy with buying one product. Is actually buying more products will make you feel happy, just think about it? Those advertisements, new products, innovations and etc that manipulates our human brains just confused us in the world we live in nowadays. Confused us from the main issues that are happening. Marketing Is like a fog that happens to be everywhere, and only little percent sees something behind it, others are completely has blurred their vision.
There are so many marketing techniques that companies use every day, and they keep coming up with upgrades and finding the best formula that will successfully sell their product or service. But they forget about the main factor that they are selling it to the humans. So no matter how fancy or innovative you are, if you are not trying to understand your customer needs, it won't take you anywhere. Selling is good for profit, that is understandable, but try to put yourself in the position where you are a customer of your own company and you want to buy your own product or service. This is when you will realize what are the further steps. Stop chasing the best methods for sales, marketing is just a term that was created once, it is that stereotype and it is that bracket. But no one canceled the fact of thinking out of those brackets, it is simple as that "marketing" or marketing. The personal approach is what humans need nowadays, and I am not talking about researchers that put everyone in different groups of people and I am not talking about data analysis that was created by the machines and analyzed by robots. I am talking about a HUMAN approach that is disappearing in marketing due to the fog.