Creative use of AI in communication: The KIKA Group story

In today’s world, where innovation drives success, KIKA Group is using artificial intelligence to transform its communication strategies. This forward-thinking approach showcases KIKA’s dedication to staying ahead in a rapidly changing market. By incorporating AI into advertising, the company demonstrates how technology can enhance creativity, efficiency, and customer connections.

KIKA Group turned to AI to meet its daily need for creating diverse, creative content while preserving the authenticity and warmth that define its brand.

“AI tools have been especially useful for creating visual content for social media and advertising. Tasks that used to take days can now be completed in just a few hours. This speed helps us quickly adapt and test creative ideas across different platforms,” says Justina Jan?iūt? , KIKA Group’s Marketing Manager.

Key Benefits of AI for KIKA Group

• Faster Idea Generation AI speeds up the brainstorming process, giving the team more time to refine and execute ideas.
• Content Customization AI helps create tailored visual content for different platforms, boosting engagement and relevance.
• Efficient Use of Budgets Streamlined content creation has made marketing budgets more effective.
• Encouraging Creativity AI enables the team to experiment with a variety of creative solutions, enhancing innovation.

While AI has greatly improved these processes, KIKA emphasizes the importance of human creativity and strategy.

“The tools act as a spark for creativity, not a replacement. They help us stay true to our values and maintain strong connections with our customers,” says Justina Jan?iūt?.

Transparency and Trust

With the European Union’s Artificial Intelligence Act requiring companies to disclose AI-generated advertisements, KIKA sees this as a step forward.

“Being transparent about AI usage aligns with our values of openness and trust. Instead of being a drawback, it can strengthen relationships with our customers,” says Justina.

Modern consumers value honesty and are drawn to brands that embrace cutting-edge technology. Showing that the brand uses AI positions KIKA as both innovative and trustworthy.

“Our transparency highlights our dedication to quality products and engaging content while keeping up with technological progress,” says KIKA’s Marketing Manager.

A creative spin on AI in HR

KIKA Group has also found a unique way to use AI in its HR efforts. The company developed a dedicated hiring website featuring AI-generated visuals of playful pet characters portraying professionals in various roles. This gamified approach is especially appealing to younger audiences.

Check out the creative AI visuals on our HR webpage: www.dirbkKIKA.lt

Global examples?

KIKA’s innovative use of AI aligns with global trends where major brands leverage AI to captivate audiences:

可口可乐公司

By using AI to generate interactive campaigns, Coca-Cola engages consumers through personalized content, such as custom-designed visuals based on user input.??

Nike

The sportswear giant utilizes AI to create adaptive advertising content tailored to individual consumer preferences, increasing engagement and loyalty.

宜家

Employing AI to generate room designs, IKEA helps customers visualize how products fit into their spaces, enhancing the shopping experience.

SEPHORA

The beauty retailer employs AI for virtual try-ons and tailored marketing messages, offering customers an interactive and immersive experience.