Creative Strategies for the New Year
After the rush of Cyber 5 and holiday shopping, Q1 can sometimes feel like a letdown. But just like the new year itself, Q1 comes knocking with lots of opportunities. Smart brands use the beginning of the year to not only keep their connections with consumers strong but also fine-tune their listings. Here are the recommendations from our creative professionals for Q1 2024.
Keep the Holiday Spirit Going!
During the Q4 holiday season, shoppers buy until December 22, so keeping incentives like coupons and discounts running is an excellent strategy for success.?
You can keep that energy going in Q1 by treating other holiday traffic periods with the same enthusiasm. Think outside the box when it comes to offering deals or tailoring your content. For instance, if your brand is snacks, the Super Bowl is…well…the Super Bowl of snacking. Do you sell women’s clothing? Valentine’s Day and Easter are great opportunities to refresh your store and target ad campaigns to your seasonally appropriate products. And don’t forget that it’s also tax-return season, so while consumers might shop less often in January, they’ll return in February.?
Here are some notable Q1 2024 dates.
January is traditionally the start of the New Year, New Me season, so brands with any connection to a healthy lifestyle, healthy house, or healthy self-image should also lean into the spirit of consumer reinvention. Take advantage of the holiday hangover by promoting some self-care!
Reinvest Your Q4 Gains in Your 2024 Content?
Take a look at the past year’s performance. Which ASINs were surprise top sellers? Which ASINs underperformed? Q1 is a great time to give your top sellers a keyword refresh and show some love to your underdog ASINs as well.
Think strategically this year by planning your 2024 content schedule well in advance. Put any expected launches on the calendar now to avoid production rushes later. Look at your best-performing days from last year and capitalize on those trends. How are your assets doing? If your lifestyle images are starting to look a bit dated, now’s the time to schedule new photography ahead of the season.?
Finally, take a hard look at your content vs. your customers’ most frequent reasons for returns or bad reviews. What changes can you make to your graphics or copy to help counteract these reviews? Reinvesting in your content now will make the next Q4 a happy one.?
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Build Bridges between Your Social Media and Your Amazon
Amazon has been pushing brands to build audiences on their platform for the past year, and they’re not stepping back. Still, a persistent roadblock for companies has been connecting their social media person to their ecommerce person. You’ve been building a library of great content on your social media—now’s the time to use that same content on Amazon. Amazon posts are an easy way to double the use of your Instagram and TikTok content, especially now that posts can include video.?
Speaking of video, do you have it? If not, it’s time to get it. Amazon loves video and continues to roll out new areas for video placement. Perfect for ad campaigns, store branding, posts, or premium A+, videos and stop-motion art take your product to the next level and bring it to life with a catchy visual hook.
Keep the momentum from last year and start your Q1 strong with a defined plan, clear goals, and awesome results!
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