Creative Selection offers a rare behind-the-scenes look at Apple’s design process from Ken Kocienda, the software engineer behind the iPhone’s multi-touch keyboard. Here's why it's essential reading for architects:
- Iterative Design: Apple’s approach of creating detailed demos to test and refine ideas is a great lesson for software architects. Prototypes allow for real feedback and collaboration.
- Seven Key Elements: Kocienda distills Apple’s success into seven principles—inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy—that resonate with any architect working on user-centered designs.
- Balancing Technology & Humanity: Apple’s emphasis on blending technical innovation with user experience is invaluable for architects designing intuitive systems.
- Feedback-Driven Excellence: Apple’s reiterative process allows ideas to be tested, critiqued, and refined continually, ensuring that only the best ideas make it to production.
- Concrete Prototypes for Clarity: Kocienda emphasizes the importance of specific, tangible demos that help clarify design ideas and facilitate constructive critiques, making the design process more efficient.
If you're looking to elevate your design thinking and embrace the principles of a company that revolutionized the tech world, this book is a must-read.
Have you read Creative Selection? How did it influence your approach to architecture?
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