Creative Real Estate Marketing: How to Highlight Your Property's Unique Selling Points

Give your marketing approach a boost and work with your property’s unique selling points.??

Every product or brand has something unique to offer, including value addition. In the fiercely competitive world of real estate marketing, how can you stand out from the crowd and highlight your key points??

First, define your property's unique selling points (USPs) to distinguish it from your competitors. In other words, find the right words to describe and present your property from a fresh perspective.?

Here are some creative real estate marketing strategies to catch your prospects off guard.?

Stand Out With Creative Real Estate Marketing?

1. Jazz up your property descriptions??

Choosing the right words that describe a property’s unique selling points in an interesting way, rather than generic descriptions, can captivate a prospect’s imagination. For example, instead of saying “a huge fireplace,” try replacing that with “a built-in entertainment center to gather round and get cozy.” ?

Of course, it’s talking about a fireplace. The wording has been modified to expressly describe the kind of environment and lifestyle that the potential buyer could expect after purchasing the property. It also allows them to envision whether such a feature matches their needs. ?

2. Communicate using high-quality visuals ?

Quality images and photos of the property taken by a professional photographer can hook a potential client and get them interested in touring the property more in-depth. On the other hand, grainy and pixelated photographs may reflect badly on the CRE marketing team. Poorly captured photos, even of the unique selling points of the property, can leave a bad first impression on the customer. ?

Another essential tool for effectively marketing a property is informative and visually appealing materials to guide your prospects. Invest time in creating top-notch offering memoranda (OM), equity packages, or investor presentations. These resources help investors and sellers decipher complex information that may not be immediately clear. Additionally, well-crafted materials can make your pitch concise and impactful.?

An OM can deliver valuable insights, including market analysis, sale terms, property specifications, and financial performance. Other important materials for marketing and informational purposes include site plans and stacking plans.?

3. Host open house events??

Another way to give a taste of the property’s unique character is to host a party on the property and lay out all the marketing tools on the table, including the CRE’s company leaflets and property promotional materials.?

Conducting fun activities that get everyone participating also leaves a lasting impression. A CRE broker and their marketing team can channel their brand’s individuality through such an event, and some attendees may even find aspects of it relatable to their style or values. ?

Some CRE brokers go as far as offering free holiday tour incentives to their clients. This marketing approach brings out creative real estate marketing skills in a business that is dedicated to showing its unique selling propositions. ?

4. Create a positive experience?

After all the marketing tools have been put away and fun events have long ended, what remains is the customer’s positive encounter with the CRE broker and the property’s features. ?

As BCD highlights, clients look for consistency in a brand’s voice through its unique selling points. Beyond interacting with the CRE broker, seeing advertising campaigns, communicating through social media channels, reading email newsletters, and receiving after-sales service, what matters most to the client is the value added to their life.?

It boils down to whether the creative real estate marketing aspects have stayed consistent with what was promised and simplified the client’s real estate shopping experience.?

How to Market Your USPs Creatively?

To kickstart your real estate marketing efforts, apply the tips mentioned above. If some of these concepts seem complex, consider outsourcing to a company that specializes in real estate marketing. They can help bring your ideas to life quickly and efficiently.?