The creative process part one: basic stages

The creative process part one: basic stages

The creative process depends on what you are working on, but as a basic principle we usually start with:

Brief: Instructions and Factors During the Project

What, why, whom, who, when, How much

Research: Gather all the information required to be indicated when working on your project

Thinking when you start generating ideas and work on many of them until you get the desired solution from the client

Production: Converting ideas into artwork that can be used in print or the Internet

The creative process, part two: an explanation of the design brief in detail

An important need because it forms the initial shape of the project and makes everyone participate in the creative process

The design brief is usually created by the customer and designer together

But not always, and you may receive a pre-prepared summary (your mother will be an advocate for you to teach) or you have to write the summary yourself

What does a creative brief contain?

Overview: A summary of the project and its objective objectives

Stakeholder: (yes, my friend, money is power) from a participant in the project is a list of their names...

Final outputs Achievements that will be completed at the end of the project. A tabulation of some information must be made if it comes to your hands

In some payments.

Target audience ? You must know who the target audience is for the project and think about the audience while you working on the project, the more you understand the audience, the better.

Message: also the message itself must be clear, as it defines the purpose of the project and what will be communicated

It may also be accompanied by some other information relevant to the audience, the more you get

Details at this stage combined with the target audience will help make your design more successful

Budget ? We can also put it in the countryside and there will be no surprises for anyone

Always knowing the budget and a written agreement on the payment schedule is not a bad idea

Research You must develop an understanding of customers

and their audience, the customer will often need to know things about their brand such as if they are

They use things like color, typography, a specific photo style imagery

And you must know their rhythm, which is the way they describe themselves or the way they talk about the project and the mood

It is how they want their audience to feel

Most customers are either too happy to tell you about themselves, and if not, then the solution is google. Uncle Google must provide you with everything you need.

How do you search for the target audience?

It varies based on the nature of the project, but the goal is almost the same, which is to reach an understanding of the target audience

The first time you have enough information, we often use it to convert it into visual resources such as tables and graphs

For quantitative and qualitative data

Creating a mind map is an excellent way to see information that is related to one another.

It is preferable if you have a space to stick all your ideas on a wall and put sticky notes with ideas and a note around them if you need

An excellent and effective way to see a project develop gradually

Also, persona creation is another technique used to create images of specific people from the target audience

You start to see them as the people they really are, and this helps to establish an emotional bond with them, and this is an important thing.

And you can complement all this by adding colors, related images, or any details that help you develop the overall mood of the project