Creative: The new holy grail for performance marketing
Paragone by Perion
Paragone, a Perion Company (NASDAQ: PERI): is a cross-channel performance marketing platform specializing in paid social
Data vs. Creative
Which takes up more of your time and effort?
Let's find out...
Creativity in the Age of Privacy
As performance has become less dependent on the strength of a social platform's intent signals, many advertisers are asking themselves, "will my ads be as effective?"
What can marketers do to put the focus back on the creatives??
?? Test and learn, and be playful again: test new strategies, such as new creative elements, storylines, and moods.
?? Develop a multi-platform creative strategy: diversify your platform spending to mitigate risk and reach consumers across the purchase journey, no matter the platform.?
?? Flex your creative power to cope with the platform: TikTok is sure to be a frontrunner to lead to a conversion with the best creative.
Develop and execute a performance-first creative strategy with Paragone
1. Creative Analysis – Ad Performance
Paragone gives its users advanced creative analysis that no one else offers: cross channel, cross ad-account, cross campaign – including full post view for most cases.
2. Global Analysis –Regions x Markets
On Paragone, users are able to see global data clusters for a true top-down multi-market analysis.
3. Product Analysis –
Categories x Products
With Paragone's platform, users can identify how campaigns perform by product categories and product items.
4. Label Management
Paragone's dedicated dashboard help users easily add, edit and remove labels.
TikTok creative inspiration
??? Keep videos short, focused, and engaging (15-25s).
??? Include a product placement in the first 5 seconds of the video.
??? TikTok is always a sound-on experience – sound is not a secondary consideration.