Creative Marketing and its benefits in Book Promotions

‘Marketing’ is a widely over-used concept but a vastly influential word when it comes to introducing, promoting and selling a product in hand. Take books for that matter, every nook and corner of social media is dominated by books from all shelves of the world. There are hundreds of campaigns that run through Facebook /Instagram each day to reach the reading community, win over their choice of purchase and give the book a gush of momentous fame. It is the same plan and pattern with books aplenty.

MakeUp Room for Authors & Books is a vivid concept for an author who has already published a book. Once the book is published there is an inquisitiveness to understand the marketing strategies involved in taking the book to the millions of readers spread across the world. In the quest for recognition, both the author and the book lose their insight on the creative credibility of the book as the sole mission becomes book sales and more marketing. This is where the MakeUp Room come in.

An initiative by The Alcove, a leading publisher from Gurgaon, Haryana the concept itself is a tribute to the admirable literature the author has brought forth. What’s more appealing! It’s open to any writer who has a good book and wants to opt for creative promotions as they recreate the journey of the manuscript from its inception to its culmination[publishing]. They read the book, weave stories out of it and present the book to the readers in an aesthetic fashion with the help of reviews, blogs, articles, posters and various other innovative concepts from the MakeUp Room.

The new wing for Creative Promotions at The Alcove is an attempt to retrieve the credibility of the author and the book while marketing, keeping in mind the creative chords of the author and the essence of what they have written in the book. MakeUp Room celebrates the literary capabilities of the author by keeping their contribution to the world of books in the limelight. Often what is forgotten in marketing is picked up and promoted by the writers at the Authors & Books MakeUp Room.            

This wing is not only open to English language books but writers in Hindi can also avail the services. With countless books making an entry into the market, it’s time we acknowledged each one of them with a holistic approach to writing rather than keeping it superficial.