Creative Focus
Perspective:
Most businesses die of indigestion, not starvation.
They try to do too much, too fast, too soon.
Action:
Focus on quality over quantity.
Limit active creative projects to what your team can execute with excellence, and complete one initiative before starting the next.
Success comes from doing a few things extraordinarily well rather than a handfull of things adequately.
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Nick Hammond
Fractional Design & Marketing ←if you need an extra hand with deep experience, join my waitlist.
PS - 90% would leave a companies best performing ad running even if it wasn't considered "on brand"