Creative campaigns

Today’s article consists of not one, not two, but three different creative campaigns I have used in the past to generate meetings at the ICPs that are at the top of my list.

Which, side note, if you do not have a Top 25/Next 25 Account list stop reading and grab yourself a copy of it here

Be warned, these creative campaigns are not meant to scale. These are supposed to be slow, thoughtful, and adding that human touch to your outreach.

Let’s do a brief walk through of each one and, at the end of the article, is the full PDF breakdown of each one (which includes email and outreach templates you can plug and play into your process starting on Monday).

Lotto ticket campaign

First one included in the PDF is one you can use year round as it is not seasonal. In fact, I knew a President’s Club level rep at ADP who ONLY used this campaign for the entire fiscal.

It lead to him not only hitting President’s Club, but Board of Directors (which was the elite of the elite).

The important part to this campaign, or any for that matter, is confirming their work location (I have made this mistake before) and they do in fact go in the office occasionally.

No point in sending something in the mail that will sit on someone’s desk for the entire year.

Pumpkin Spice

A great one to use once we hit fall season, and honestly with Starbucks bringing out the PSL earlier and earlier each year this probably can be used starting in September.

One thing I have learned, if you can find a local coffee shop near their place, is get a gift card from there. Never a bad idea to support a local business while prospecting into an account (plus it shows you did a smidge more research)

Cutting Board

I save this one for the highest value targets, think C-Suite or the IDEAL client that you are trying like hell to get into.

Big reason being is getting a personalized cutting board is not cheap, as the one’s in the campaign run $30+ so you do not want to go out and buy 100 of these.

Drops (in person pop ins) are part of this campaign, but those are not nearly as common anymore. If you want to get REALLY creative (and expensive) you can look to ship a custom knife after they received the cutting board.

Final Thoughts

These are only three and hopefully they got the creative juices flowing for you.

The main thing here is HAVE FUN WITH IT! This is a different approach and one that allows you to be cheesy, corny, and whatever other emotion that can be hidden when we put on the “sales robot” persona.

If you have any creative campaigns you are willing to share, let me know. I will look to feature that in a future article and give you the credit!

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