The Creative Brief | September 2022

Hispanic Heritage Month

In honor of Hispanic Heritage Month, which started September 15th and runs through October 15th, we share the story of the indomitable Dolores Huerta. Huerta is?a Chicana labor leader whose contributions rival those of the most celebrated civil rights activists in U.S. history,?but whose legacy is considerably less known.

A living legend of the labor movement and tireless advocate for social justice for more than 50 years, Huerta was awarded the Presidential Medal of Freedom in 2012 by President Obama and has been the recipient of nine honorary doctorates.

Dolores Huerta: Legendary Labor Activist | Creative Circle

Say hello to an emerging and fast-evolving genre of artificial intelligence?— text-to-image generation. It's a fascinating new front in AI where anyone can generate hyper-realistic images from a written text description. These AI text-to-image tools are simple to use, but rife with controversy. Will this new technology put creators out of business, or is it just a new tool in the creative arsenal??

Do you need a creative community that understands the gig economy like you do?

The Freelance Circle?encourages all creatives to join a?like-minded community. Use this space to ask for advice, discuss your freelance experiences, meet other creatives, and get a first look at exclusive Creative Circle gigs. Go post in the group today!

We know the freelance life isn’t easy, but it’s easier with a support system.

Creative Circle wanted to understand what managers’ experiences were working with creatives—how to support them best, and what approaches foster the best environment for stellar creative work. We put out a survey to over 400 industry influencers to get their insights on how they navigate these unique working relationships.

Creative work is inherently different — brainstorming sessions, non-linear processes, a mélange of crafting and editing, and more that goes into creative development. So, how do you best navigate that in the workplace?

When asked, “Is your management style different when managing creatives versus non-creatives?” 59.22% of managers surveyed resoundingly (perhaps unsurprisingly) said “Yes.”

One respondent wrote, "Creativity is not always available on-demand; part of the process involves time spent searching for inspiration—think doodling, taking a walk, daydreaming. While that may not look like traditional “productive” work, it is a crucial part of the process. If always in “doing” mode, creatives will not have time to generate those BIG concepts necessary for their work. Allowing the time and space for those juices to flow will support results that move the needle.”

Read more about how to manage creatives.

Trust the Process: How to Manage Creatives | Creative Circle

Daniel has lived in Bed-Stuy for over eight years and is still discovering its many offerings. The neighborhood, which birthed artistic legends such as Lena Horne, Harry Nilsson, and Jay-Z, boasts a rich cultural legacy, and is still chock-full of artistic inspiration today

An Artist's Walk Through Bed-Stuy | Creative Circle

We are in?an?age of?breakneck?progress in artificial intelligence?—?the chatbots?have given way to AI tools that can create?impressive, highly detailed images. Is it time to worry or rejoice???

AI Can Now Make Art. What Does That Mean for Creatives? | Creative Circle