Creative Advertising V01C04

The ingenious "white out of red" ad campaigns of The Economist often seek to remind existing customers while enlightening new perusers regarding the sterling quality of journalism they can be proud to read.

The long-running OOH and poster campaign for The Economist seamlessly showcases the skills of communicating an uncomplicated yet ingenious message with mild visuals to a perspicacious and "bright" audience, whom they consider quick-witted and insightful (as demonstrated below).

The efficacious utilization of a simple trademark red backdrop, white-out lettering for the magazine's name coupled with clever headlines makes these poster ads stand out on the streets. It compels the busiest people to pause, have a butcher's, grinning momentarily, and move on.

Client: The Economist

Agency: Abbott Mead Vickers BBDO

Copywriter: Nicholas Hulley, Nadja Lossgott/ David Abbott