Creative Advertising V01C02
"Pregnant man" (opposite): Concocting words and pictures 'shockingly' communicate desired messages effectively
Upon its debut, this poster ad was deemed "shocking" and "offensive." Contraception was a taboo subject for exhibition in public avenues, significantly since the picture undermines the model's masculinity.
Remember the "family planning" campaign and its provocative impact on season 1 of the Amazon Prime web series "Panchayat"? Strikes a chord, right?
In any case, these shock strategies were potent enough to allow men to be cognizant of the issue of undesirable pregnancy. It remains a famous case representing the dominant impact of advertising.
Client: Health Education Council (UK)
Agency: Saatchi & Saatchi
Copywriter: Jeremy Sinclair