The Creativ Briefing: Super Bowl 'Clean Zones' and Rihanna Halftime Show Expectations

Welcome to our newly formatted Creativ Briefing. Each Friday, we’ll deliver news stories dominating media and tech, stats, and good reads that will make you a smarter marketer. Please send me an email or DM with any requests or suggestions. We welcome the feedback.?

The Super Bowl airs this Sunday, the last great broadcast that brings Americans together at the same time. I look forward to the ads, and gorging myself on pizza rolls.

3 Stories in the Headlines

• NFL ‘Clean Zones’ Under Scrutiny. The NFL recently lost a case in which a local business owner was prevented from selling advertising space close to the stadium. The NFL is imposing strict ‘clean zones’ to prevent nonsponsors from participating or advertising to fans.?
• Disney to cut 7,000 jobs . A move that will save the company $5.5 billion in expenses. This is the latest in a long lineup of major tech and media companies to announce major layoffs in the last year. The streaming business is the center focus.
• 2023 GRAMMY Awards . The music award show improved its viewership from 2022, growing from 9.6 million viewers to 12.3 million. This is the second consecutive year viewership has grown. Great news for awards shows as they have struggled with ratings the last few years due to the pandemic, adjusting to live streaming, and the occasional controversy.?

Chart of the Week

The Super Bowl is the biggest TV event of the year for advertisers and football fans alike, but it also hosts the biggest concert as well. Rihanna will perform this year’s halftime show.?

The reach boosts album sales of artists who perform. Results vary based on performance, as Lady Gaga’s 2017 performance spiked her sales 1000%.?

Creativ Strategies in the Press

I was recently quoted in the Los Angeles Business Journal for an article about a new web3 gaming applications and AI startup Plai Labs.

Wes Morton, chief executive and cofounder of the West L.A.-based business consulting company Creativ Strategies, said building a startup with Web3 technologies is “extremely challenging” for two reasons — it is an immature industry, and it’s not easy to market these companies. He said Web3 clients he has worked with have had a difficult time marketing their businesses on mainstream social media sites.

One Fun Thing