??Creativ Brief: Why Rebrands Cost So Much
Wes Morton
Founder & CEO of Creativ Company | Machine Intelligence Marketing for Creative Companies | Expert marketing consulting delivering creative, SEO, copywriting, PR, research, media, and tech solutions
We’re a small enterprise company and even our rebrand is expensive.?
One might think a rebrand is a simple logo and name change? It’s so much more.
A rebrand should extend into every aspect of your business, from the logo to the sales materials to packaging to office decals to company swag to the mission statement to how one talks about the company.?
Below, I outline an ordered checklist of all the tasks that should go into a rebrand. Doing it right will provide solid foundations for a firm to build upon.?
The professionals needed to carry out the comprehensive rebrand include, designers, copywriters, research, strategy, legal, video production, public relations, and project management to keep everything in order.?
Our rebrand launches on February 18th.?
3 Stories Dominating Media and Tech Headlines
China counters with tariffs on US products. It will also investigate Google. China has announced retaliatory tariffs against American imports, directly in response to the sweeping 10% tariffs placed on Chinese products by the U.S. President Donald Trump. In addition, China’s State Administration for Market Regulation announced that it would be investigating Google on suspicion of violating their nation’s anti-trust laws.
Why it matters: China’s retaliatory tariffs are a direct response to previous tariffs placed on all Chinese products entering The United States. The escalating trade war will create downstream price increases for consumers. China’s investigation of Google seems to be a byproduct as well, given the timing of the announcement just a few minutes after Trump’s 10% tariffs on China took effect.
OpenAI's new trademark application hints at humanoid robots, smart jewelry, and more. AI startup OpenAI filed new applications for the patenting of products associated with the “OpenAI” brand - while this is not an out-of-the-ordinary for a company to trademark products ahead of the time, some of the listed patents give a good indication of products and concepts OpenAI will be toying with down the road.
Why it matters:? OpenAI’s patent application shows they’re planning to expand the range of products under the “OpenAI” banner, from day-to-day tech products to innovative technologies like life-assisting robots designed to operate with human-like intelligence in real-world environments. While the wide range of patents doesn’t provide a clear direction the company plans on going down, this move gives them cover to proceed in specific directions and diversify their technological portfolio.
Meta Platforms (META) to Spend $20 Billion on Virtual Reality in 2025. Meta double-downs on its smart glasses, planning to spend $20 billion on augmented reality and virtual reality technologies this year alone. Meta CEO Mark Zuckerberg stated that 2025 will be a “defining year” for smart glasses.
Why it matters: With Meta’s most recent investment, the tech juggernaut will have surpassed $100 billion into their virtual reality initiatives.? Recent sales of the smart glasses only reached $2.1 billion, with analysts curious about if this investment will actually pay off. However, this $17.7 billion loss doesn’t seem to be stopping Meta in any way, with their stock rising 54% of the past year and the tech giant sticking to their guns in the unproven technologies department.
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Creativ Spotlight - Miguel Espada named CEO Monthly’s “Creative Studio CEO of the Year 2024”
A massive congratulations to SpecialGuestX’s CEO and co-founder Miguel Espada for his recent win as CEO Monthly’s ‘Creative Studio CEO of the Year 2024’. He and EspadaYSantaCruz were featured in CEO Monthly’s January 2025 issue.
Miguel and his team at SpecialGuestX had a year of innovation, with developments like the Bedtime AI Storymaker and the CMR-M1, the world’s first AI-powered movie camera. The Creative Team looks forward to what SGX comes up with next!
Check out CEO Monthly’s January Issue that features Miguel here.?
Stat of the Week - Social Media = News
Younger generations get more and more of their news from social media. The app ecosystem has slowly encroached on traditional media’s role of delivering the news. 37% of adults 18-29 receive their news from social media.?
A worrying trend as social media platforms have recently announced they’re reducing curation and moderation efforts.?
One Fun Thing - Kendrick Lamar to Host Super Bowl Halftime Show
Hot off a 5-Grammy sweep with his hit diss-track “Not Like Us,” Musician and Pulitzer-Prize winner Kendrick Lamar promises his upcoming Super Bowl halftime performance in New Orleans won’t disappoint. On Sunday, he becomes the first solo hip-hop artist to headline the halftime show.
Despite the announcement that SZA would be joining him during the halftime show, few details about the performance have been made public, as per the tradition with Super Bowl halftime headliners. All we know is that Kendrick Lamar is sure to bring the flair and energy that made 2024 a year to remember in the world of music.?