Creation of sustainable capabilities layered across domains
Ador-AI.com
AI enabled Holistic Connections and Growth Platform based on Interests, Hobbies and Passions
In the advent of following the methodological approach, the core aim lies in integrating diverse domains for a unified mission statement.
With unified strategy flywheel and capability creation, this article aims to cover how Ador went on to develop multiple brand and tech assets in a frugal way with the industry best practices alongwith layering some impeccable milestones.
With a primary aim of creating upgrade in the area of personal growth and connections, Ador developed from a mere MVP to a platform encompassing three integrated brands in a mobile app.
Ador - personal growth and connections platform comprises of three brands mainly
A. Ador Connections : Interest based connections enabled with proprietary algorithm
B. Ador Growersity : Personal Growth based tech lounge
C. Ador Conversations : Conversation Channel showcasing remarkable stories of leaders from various domains
While all of these three brands have their milestones and achievements, their integration has been akeen to the approach of unifying mission oriented frameworks with brand value proposition and tech asset creation
While creation of these brands have been primary for Ador, there has been uniform layering of business models in a mobile app.
This includes 3 pronged business models for de-risking the monetization potential.
The primary business models include
A. Subscriptions
B. Advertisements
C. Workshops & Modules as a part of Growersity
All these three business models are integrated in the platform across various sub-strata to ensure de-risking of the monetization pillar
A. Subscriptions business model include
B. Advertisements are layered on the platform in the form of
How there has been consistent build up of capabilities over the course of creation of venture.
There are three fundamental nuggets that went on to create these capability modules
A. Following industry level best practices and approach
B. Approaching every domain to create 50x-100x output delivery
C. Continuously iterating on Innovation X Application framework to see implementation and application quotient of each roll-out across domain for ensuring capital efficiency and frugality
This has provided required foundation for the creation of Ador's brand and technological assets.
Ador has utilized foundational approach to create proprietary software across all the core major channels
There has been consistent upgrade in the terms of capability creation and diversification of resources across various domains
Product Management :
From utilizing various industry level frameworks, the various sub-domains included are leveraged with the best-in class practices
A. Data-driven decision making: Utilizing various global tools to derive the calibrations at an event level to check and test various hypothesis, understand user behavior, test feature release and finalize main build. The integration of the same over marketing tools and omni-channel communication provides marketing efficacy
B. User Interface / User Experience : By leveraging 22 major laws and principles governing UI/UX - Ador's sleek design is enabled with the industry best practices. With each and every update, the governing principles are verified, tested and deployed in the final production
C. Front End : By utilizing core principles of front end technology and methodological approach - Ador provides intuitive, seamless and fast user-experience to all the users across devices.
D. Back End : From API creation to connecting, fetching and updating user-data on the servers - the backend implementation leads to the provision of the proprietary recommendation technology to personal growth tech lounge and advertisements
E. Database : By utilizing globally admired and industry relevant database technology, the encryption standards and all configurations are enabled
G. Cloud Hosting and Storage : Ador hosts and stores all the code level pipelines and user-data on globally recognized cloud hosting platforms and instances. With globally recognized end-point security and advanced AI/ML integration, the components of scalability, load balancing and maintenance are ensured.
Marketing and Sales :
Ador has upgraded Marketing and Sales capabilities in a multi-fold way by utilizing Generative AI, Automation, advanced mar-tech and CRM capabilities.
A. Programmatic SEO: Utilizing capabilities of programmatic SEO enabled with automation, generative AI, workflow integration - there is 200x upgrade in the terms of rolling out indexed articles which are relevant, objective oriented and linked with marketing metrices. Ador is one of the very few companies leveraging programmatic SEO globally as well as in India
B. App store Optimization: Ador stands at the top of the entire playstore for multiple keywords by leveraging the methodological ASO approach. By creating a step-wise approach, regularly optimization keyword research and banking on the right stack - Ador has achieved milestones at par with big companies at a very early stage
C. Paid Ads: Ador has leveraged the experimentation approach to learn the communication, messaging and core targeting channels for the user-base. With multi-channel approach layered with experimentation, retargeting and appealing communication - Ador has significantly brought down CAC across various platforms
D. Influencer Marketing: The pulse of targeting specific niche audience in a relatable way is achieved by leveraging Influencer Marketing with Ador. Ador aims to imbibe the virtuous growth framework, interest and growth based connects with Influencer Marketing. With multiple successful campaigns, the know-how of Influencer Marketing is deployed for achieving the required business milestones
E. Copy-writing, In-house Video Creation, Graphic creation, Video Editing, Content Creation: All the preliminary aspects of marketing which include copy-writing, video creation and editing, graphic designing are enabled in-house which go on to empower all the core domains of Marketing and Sales
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F. Customer Relationship Management: Ador integrates customer relationship management to enable best user experience and provision of services.
G. Omni-channel Marketing: Ador deploys Email-Marketing, SMS marketing, Calling, WhatsApp based communication, App Notifications to optimizing the nudging quotient to the end-user for achieving specific funnel objectives
H. Pricing: Finally, Ador aims to crack customer pricing in order to increase value provision, consumer surplus and provide required value proposition to the end-users
Branding and Asset Creation :
The consistent brand asset creation has been enabled by utilizing the right approach
Creation of Frameworks -> Integrating them with Brand Pillars -> Imbibing Product Strategy and Feature Stack in accordance with the brand
Two major frameworks leading the shift include
A. Virtuous Growth Loops
B. Growth Based Connects
These both frameworks have led to the creation of three substantial brands at Ador
A. Ador Connections
B. Ador Growersity
C. Ador Conversations
Ador is proud of the peculiar brand and framework integration across all the product strategy and product pillars. With a unified mission to upgrade 10 million lives, Ador has led to the creation of global first and impact driven brand asset creation
Ador is a registered brand and with this brand integration - Ador recognizes stupendous potential in the merit of upgrading 10 million lives significantly over the course.
Following all the brand guidelines by keeping inclusivity and diversity at the core, being non-political, having void of any variables related to community, religion, disparity owning to gender, nationality or geographical location - Ador imbibes brand pillars from Virtuous Growth Loops, Interest and Personal Growth based connects at the core.
The various domains that are imbibed in the branding pillar include
A. Customer Value Proposition: A Value proposition showcases the core messaging of the brand. Ador with "Personal Growth & Interest based connections" has led to succinct value proposition aligned with the core mission statement
B. Creation of Brand Assets: With proprietary asset creation and easy to remember name that can be integrated as a verb, Ador has led seamless brand asset creation
C. IP generation: Ador has led to creation of Intellectual property across brand assets
D. User Persona Mapping: Ador understands the pulse of users, their behavior, psychograph, persona, demographics and leveraged the same in the core user-persona mapping
E. Distilling brand across Product, Marketing and Operations: Ador has distilled core brand nuggets and pillars across Product, Marketing and Operations Pillars
F. Ador Conversation Channel showcasing stories of personal and interest based growth: With the creation of Ador conversation channel hosting 90+ stories of national and international leaders and 6 million+ organic reach - Ador's brand personality is rooted in growth-mindset, interests and impeccable human potential
Strategy and Finance :
With various nuggets of strategic implementation, there has been long-term benefits in the term of frugality, asset generation and capital efficiency while creating global innovations with good application quotient
Some of the Strategic and Financial capabilities at Ador include:
A. Fundraising and industry-standard deal terms: With uniform terms layered for the fund-raising process, Ador has maintained capitalization structure very clean and at the same time incentive oriented for the stakeholders
B. Compliance: Ador regularly completes all the compliances as per the guidelines before benchmark timelines
C. P&L and Cashflow management: Ador has led to the creation of P&L and balance sheet management with standard credit and debit transactions updated regularly and uniform business model implementation
D. Budgeting: Ador includes core budgeting aspects across various domains as a part of the core implementation module leading to required results for all the stakeholders
E. Market Sizing: While understanding the pulse of market, Ador with core JTBD approach and Top-Down as well as Bottoms-Up methods has approach market sizing in the required way
Innovation and Hiring:
Ador has improved the innovation implementation and human resource modules over the course
A. Imbibing Innovation X Application Quotient in the core roll-outs: This framework ensures that any feature release or roll-out is having good application quotient and innovative potential
B. Mapping upgrade in the terms of cost/time/core benefit multiplier while rolling out innovations: Ador implements the core metrices to measure pulse of improvement across cost-time and benefits levers.
With 5x like to pass ratio, 2000% upgrade in the terms of connections with "Appreciate feature", Top rank on entire playstore in India achieved with methodological approach and extremely lower budget, 60% of industry Customer Acquisition Cost and multiple other milestones - Ador has led to the seamless creation of leading upgrade across various dimensions
C. WFH policy with standardized hiring modules
D. Providing ESOPs, industry based benefits and required stipends
E. Linking additional benefits like personal growth based modules and entertainment benefits
F. Mapping core skill-sets, inclinations with peculiar assessment for the benefit of the organization as well as team-member: Ador provides mapping assessment to the team-members to dive into their core capabilities, inclinations and juxtapose the same with the requirement of the organization
With this, Ador has led strategic development of capabilities across the domains which has led to some of the milestones as well as de-risking of the venture.
In the constant attempt to reduce risk, increase capital efficiency, roll-out relevant innovations, improve user-experience and create an impact driven roll-out - Ador has led to some of the required calibrations over the course of time.