Creating Your Perfect Tagline
Toby Marshall
Delivering a giant talent pool to employers - only the best of the over 45s | Creating your In-house recruiting Program so you can Profit from Ageism without Recruitment Fees | Your tailored Program is less than $3K.
You have many competitors in today’s highly competitive business world. So you must be different. And be seen to be different.
To be seen to be different and to have the answers to what your valuable prospects are seeking, you need...
** Some short powerful words and phrases that describe your uniqueness **
There are many different names for the words needed to powerfully describe your business…
** Taglines; Positioning Statements; Elevator Pitch; Your Story **
Below are the definitions of each of these — what do they all have in common?
They all say it must be short, persuasive and focused on the Payoff of what you offer.
Why is a good Tagline or Slogan essential …
- Your prospects get to understand you faster
- The line and its variations will then underpin your other content; allowing other messages to flow from it
- Your team sings from the same ‘hymn sheet’. Consistent messages are delivered to the market by all of your team
- First impressions are King and often hard to reverse — don’t confuse your market
How do you persuade your colleagues that your Tagline needs changing or tightening? Ask them...
- Does it clearly explain our business and what we do?
- Can we answer “What do you do?” in 8 words or less?
- Does it explain the Payoff and the outcomes that we deliver to our clients/prospects? Or is it too much about us and our skills?
Our next article explores the above 4 different names for short messaging - which business owners often think are all the same.
To Find out How to create the perfect Tagline for your business, book your complimentary 10-minute Marketing Effectiveness review on Calendly below...
https://bit.ly/2J0EWFS [BT1]