CREATING YOUR FIRST OFFER: THE DISCUSSION I HAVE WITH ALL OF MY PRIVATE CLIENTS

I wanted to talk to you about a topic that has come up quite a bit, especially as I started to really coach a lot more individuals. A lot of what we focus on in our private coaching time is, how to create your first offer. 

I know this can be one of the things that can be really confusing when you're starting your brand and your following might not be too big. You might be wondering, how you can start to monetize to create monthly recurring revenue or how can you start to make $3-$5,000 a month? So, you might ask yourself, ‘okay, what does a good viable first offer look like?’

• Do I go with one-to-one coaching? 
• Do I go with a course?
• Do I go with a group coaching environment? 
• Do I start a membership? 
• What about asking to be a co-coach in somebody else's program? 

There are so many ways in which you can start monetizing, and this is also what I love about the online business world. The opportunities are endless and there's not a one size fits all type of solution for each person. You have the opportunity to sit down and really consider what your strengths are, what your personal style is, what you love doing in terms of working with clients, and what gets the best out of you as a coach, a mentor or an advisor. 

I have a few points for you in terms of how to first identify what coaching offer to go with or what first offer to go with and then how you actually start getting that off the ground.

WHAT IS CALLING YOU?

First off, let's get you thinking about your favourite style of delivery when it comes to teaching, mentoring and educating. I know when I was back in corporate, I really loved the one-to-one element. That was the thing for me where, whilst I managed a big team, I always loved spending my one-to-one time with my individuals and really getting to know their career goals. I loved looking at their performance and having a chat with them about what they wanted to feel excited about their job and what I could do to keep them challenged. That was the part that I loved most about leadership. Funnily enough, I actually ignored all the signs to this and I went ahead and created a group program as my very first launch and the way in which I wanted to monetize my business.

No one signed up for my group program

Guess what happened? No one signed up for my group program. There are many reasons as to why that is. One is, I did not follow a launch cycle. I did not know how to launch. I just created it and then just hoped people would come to my group program and they didn't. So that sucked. 

So, for those of you that are wanting to avoid launch flop and you're not wanting to go through that, I have many podcast episodes that will definitely help you with this - especially Episode 101 with Mai-kee Tsang. 

One of the reasons why I want you to think about how you best deliver something is that it’s going to drive your decisions around what sort of products are going to be best for your business. 

1:1 COACHING

If you know you love that one to one pace and it's not just about having a high ticket product, it's also about how much you deeply want to connect with an individual.

It’s about how much you care about the outcome and how much you want to dive into their business. I have known many one-to-one coaches who have failed to really dive into the connection piece with their clients. In fact, I've heard many recently, which really saddens me, where they’ve said I went with another coach before you and it just felt like they did not care. They did not connect with my business. They did not follow me on social media. They did not speak to me in between calls. They really just did not care about who I was and what my purpose was. 

They really just did not care about who I was and what my purpose was.

Now I know when I'm shopping around for a coach, that's a really big value of mine. I don't need them to be attached to my business, nor do I need to hold their hand or do they need to hold mine, but there are so many wonderful things that come with one-to-one coaching. For me as a coach, it's about seeing a brand blossom and grow and know that I was honoured enough to be a part of that particular brand's journey even if it was just for three months, six months, 12-months, like an absolute drop in the ocean compared to how long that brand goes on for.

So, if one-to-one coaching is you, and if you're someone who loves that real intimate connectedness, then let's start thinking about what that could look like for you.

GROUP COACHING

If you love the group element and you enjoy having a community, a tribe, even if it's a smaller group environment where you have maybe five to ten and or you have visions to grow your group coaching practice to 50 to 80 a hundred and beyond. This is really exciting because then you're able to really look at what is needed next, in order to enrol those kinds of numbers. 

One of the things that I have taught my individual coaching clients is that if you're wanting to go down a group launch path, not just a course launch, and you want to onboard and enrol more than 10 people…then, you’re going to need an audience! 

you’re going to need an audience! 

We need people who are willing to buy. So if you're someone who is thinking, yes, my very first offer is going to be a group offer, your first port of call is to start growing your audience. Read some books, dive into podcasts, listen to what others are doing in order to really grow their audience, make an impact, but also understand that there is an organic cycle. You can't grow an audience overnight, but you can definitely start putting the wheels in motion if you want to go a little bit quicker.

Put together an awesome evergreen opt-in that you can run paid ads to and create a funnel process in order to grow your email list. If group coaching is calling you, this is definitely the part that I'd like you to focus on between now and launching your course. now outside of group coaching where you're really having this element of yes, a little bit of one to one time, a little bit of group time, some core content going in Q and A's that are running.

MEMBERSHIPS

You can also start to think about if running a membership might work for you. It's a really popular way to create monthly ongoing revenue. I’ve structured mine as a 12 month Academy Style membership where each topic builds on each other so that you're actually able to learn in a way that's going to help you get to your consistent $5,000 months. Now the membership itself is definitely a very, very challenging, slow burn, slow growth product in the business and I know it's not just my business that feels this. There are a lot of other coaches who have started memberships who are feeling the same way. 

you are so off the point!

There is a lot of work that goes into memberships. If you were thinking you can start one and you just want to show up once a month with some conten...then you are so off the point! That is definitely not what a membership is all about. It is really made for coaches and mentors who love to grow a community. 

When you're creating a membership, think about what makes you, you. What is it about your personality, your values, your charisma, and what sort of clients do you want to draw into your membership that would make it feel like an extension and a version of you. 

So with all of that being said, what is coming up for you right now? 

Are you being drawn to one-to-one coaching? 

Are you being drawn to a group coaching type of environment or are you more of a community long term type of mentor who wants to build ongoing networks?

Or, perhaps a membership is going to be better for you at this time? 

Take a moment. 

Have a little journal about:

• What your strengths are
• How you best show up when you are teaching, mentoring and educating, and then
• Write out what you'd like to focus on for your very first product as an entrepreneur or
• maybe it's one of your first products that you're actually going to commit to go all the way through to launch.

I’d love to know how you went, comment below or send me a message and tell me what style was calling your name first. 

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