Creating Your Business "Voice"

Starting a business is a big task, you may not know where to start and people often gravitate towards working on their brand and marketing to be seen and get ”known”.

These are important aspects of any business, but the common misconception is that this is all about your logo, colour scheme for your website and social media page, the font you will use, taglines, your brand ”style”.

Before you even create your logo & style you need to determine?your voice.

I’ve created 12 questions that you can ask yourself to help you work out what your voice is, what you have to say and how you want to say it, then you can translate this to your brand.

1. What is your message for the world? Craft your key messages.
2. What story do you want to tell?
3. How do you want to share this? Think of the words and phrases you will use.
4. What do you want your tone to be like?
5. What is your identity? How can you share your personality in your business?
6. How are you unique and how will you show this?
7. What is the culture you want to create for your business?
8. What are your business values?
9. How do you want people to feel when they come across your business?
10. How would you want your customers/clients to describe their experience with your company?
11. Who are your target customers/audience?
12. What is your purpose, your why?

Once you have the answers to these questions you will have a clear voice for your business, from here you can get creative with your exact look such as your logo as you understand what it needs to relate to and what it stands for. Your voice will need to be the same overall marketing platforms. It should resonate with your audience and build trust. People who buy or use your services need to know what they can expect. They need to feel connected to your company.

Overtime you can evaluate how your brand is coming across to others, you can ask them their opinions, let them get involved.

Look at your tone, your approach and what mediums you are using to get your voice heard. Ask yourself if they are working? Are you getting sales/customers. If not, it may not be anything to do with your voice and branding, your product simply may not be something people need or want, or the competition may be dominating but reassess at least quarterly and don’t be afraid to make changes. Make sure you are being authentic.

Remember, creating a business voice takes time and consistency. It’s an ongoing process that requires a deep understanding of your brand, audience, and the ability to adapt to changes in the market. Stay true to your brand’s identity and values, and use your business voice to build meaningful connections with your customers.

If you want further help on getting your business going, get in touch with me on [email protected] to book a business coaching session.