Creating Your Brand Signature

Our weekly "Beyond the Business Plan" session for #femalefounders welcomed Pinky Gupta as my guest speaker to talk about the importance of defining your personal brand in terms of your style.

In these short 45 min weekly forums, there is only time to cover a few points at a high level, but our regular participants are invited to our online community where we can continue the discussion and view previous recordings. Here are a few of the highlights from yesterday:

Understanding Your Audience

An important first step is understanding your audience - whether it's investors, clients, or peers. This allows you to tailor your appearance to shape their perception.

The Impact of First Impressions

Research shows people form an opinion about you within 46 seconds. Your appearance plays a big role in this quick judgment. Be prepared for people to make assumptions while also accepting and loving your body.

Building a Versatile Wardrobe

Have 5 quality, versatile looks ready to make you feel confident for any occasion. Pieces should be timeless, well-fitting, and sustainable.

The Psychology of Colour

Colours evoke emotions and shape perceptions. Red holds attention, blue conveys trustworthiness and professionalism, while bold hues help you stand out.

Accessorise with Intention

The right accessories elevate an outfit from ordinary to extraordinary. Unique pieces can spark conversations and showcase what makes you unique.

Celebrating Achievements

Invest in "signature pieces" that represent milestones, giving you a confidence boost whenever you wear them.

Further Thoughts

After the session, I reflected on Pinky's input and my own experience in both the corporate world (where sometimes you need to blend in with the cultural and corporate expectations) and consider that, your image goes far beyond your physical appearance. It encompasses your demeanour, communication style, and the values you embody. When carefully crafted, this image becomes a powerful tool for building trust, attracting investors, and inspiring your team.

To harness the power of your personal image, start by defining your unique strengths and the core values of your business. What sets you apart from other founders? What do you want to be known for? Use these insights to inform your choices in everything from your wardrobe to your social media presence.

Remember, your personal brand is not static. As you and your business evolve, so too should your image. Regularly reassess and refine your personal brand to ensure it remains relevant and impactful.

By thoughtfully cultivating your personal image, you're not just building a brand—you're creating a powerful asset that can open doors, inspire confidence, and drive your business forward. Embrace this opportunity to showcase your unique strengths and values, and watch as your influence as a female founder grows.

The key is projecting authenticity and confidence through strategic personal styling choices that align with your brand.

#womenentrepreneurs #style #personalbrand