Creating a World-Class Employee Experience
Why a Great Employee Experience is Critical to Business Success
Regardless of what industry you’re in, how many employees you have, or the size of your budget, our employees want the same things. They want to be seen, respected, and treated as more than employees–as people with full lives and responsibilities and commitments. They want to feel included–that they belong. They want their work to matter–know they have a purpose. And they want professional growth–to have meaningful careers.?
Yet companies spend a lot of time focusing on what shareholders or customers want–or the bottom line. What they often fail to consider is that our ability to deliver on all of that depends on our people. When I think of this, the words of Roche Pharma CEO Teresa Graham ring in my ears. She says you can’t have a world-class customer experience without creating a world-class employee experience–the two are interdependent.?
What is a Great Employee Experience??
At this week’s #LEAPHRSearchlight event for those in life sciences, I shared how, in the past few years alone, we have faced major challenges from a global pandemic, a move to remote working, and then the new hybrid workplace (and the return to campus). We’ve faced political instability (here we are in a presidential election year and we don’t know what that can bring), supply chain shortages, inflationary challenges–and all of these pressures impact our business environment. This has affected resource allocation–both in terms of people and dollars–at many companies, including Genentech.?
Against this backdrop, it’s easy to lose sight of the importance of the employee experience. Research shows, however, that companies with a more effective employee experience outperform their peers in top-line growth, bottom-line profitability, and return to shareholders.?
Genentech’s Definition
So what exactly is a great, or world-class, employee experience? Within Genentech’s Commercial, Medical Affairs, and Government Affairs group, we define it as one in which employees have an exceptional experience and would choose us again and again. It is the sum of all interactions an employee has with an employer, from pre-recruitment to post-exit.?
We work to create a world-class employee experience by creating a culture that is inclusive and inspiring, where we are empowered to be our full selves, do our best work, continuously learn, and we are recognized and rewarded for our impact. We are always getting better–our work is never done, the employee experience continues to evolve with external shaping, new employees, and internal dynamics.?
So the tenets of that employee experience are: Comprehensive benefits to support your mental and physical health and encourage work-life balance. Continuous learning and growth opportunities. The right technology so you can efficiently and effectively do your job. Leadership connections to ensure you are heard and receive mentoring and guidance. And a program of recognition and awards to encourage and reward your contributions and impact.?
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The Employee Experience is Deeply Personal
The difficulty is that what feels like a world-class employee experience to one person may not be what feels like that to another. It’s deeply personal. And it’s not just about the work you do, who your colleagues are, or your company culture.?
If your commute is too long, if your technology is outdated, if you routinely work late and are missing moments that matter with your family and friends, these also affect your experience as an employee and who you are at home. It impacts your entire life.
So we have to realize the employee experience is actually the human experience of our workforce. And this does not require spending lots of money; even the smallest notes of appreciation can make a meaningful difference.
What I’ve Learned
I’ve learned that the best way to build a world-class employee experience that resonates is to:?
I would love to hear what you’re doing to create a great employee experience.?
HR Business Partner & Talent Management expert helping start up companies operationalize and scale domestically and internationally.
10 个月Love this, Heidi.
Director of Talent Acquisition at Collegium Pharmaceuticals
10 个月Great article Heidi! The notion that the employee experience is a deeply personal one really resonated with me as I've found that to be the case for the candidate experience as well, which is admittedly more of my focus as the head of talent acquisition. Too often companies think of talent as a resource similar to SaaS. The idea you can turn on and off talent at will simply isn't the case. One thing my company does that I really appreciate is we do a lot of charitable giving to our communities. When I say 'our communities', that includes our employee's communities. They made a $10k donation to a non-profit I volunteer for, and they've done the same for a number of our employees even though those organizations have nothing to do with our products. They understand if our communities are thriving, so are we. Thanks for sharing!
Vice President, People and Culture
10 个月Great article Heidi! I could not agree more. One of the most important goals of leadership is to create an environment where employees can learn and grow, resulting in engagement, retention and company success. This work is ongoing and requires intention and empathy.
Keynote Speaker | Executive Leadership Coach | Founder of Managing Made Easy | Fractional Talent Development | Podcast: The People & Culture Success Show
10 个月This is a great article - very well written. I think you are so right about employee experience being deeply personal. I am curious, in a larger company do you think it is possible to create a unique employee experience that meets the needs of everyone in the company? I think in a smaller business it is possible, but many of my clients struggle with scaling the employee experience without losing the personalization as they grow.