Creating a Winning Recipe for Success
Howard Fiderer
Chief Product Officer & Strategist | Delivering Game-Changing Product Innovations & Driving Strategic Global Expansion | Accelerates Revenue & Subscriber Value | Technical Emmy Award Winner | 5 Patents
Ingredient List?
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Instructions:
Step 1: Understand the Customer (Base Layer):
Start by getting to the heart of your customer’s needs—not just what they require, but?why. At INVIDI, I recognized the pain point of audience fragmentation in premium video and built?Conexus, a product tailored to integrate seamlessly with existing customer systems. Conduct customer interviews and uncover the nuances that others might overlook. In my case, customers didn’t want redundancy; they wanted a solution that bridged cross-platform challenges like forecasting and campaign control.
Step 2: Foster Product Integration (Core Flavor):
Take these insights and blend them into a product that works?with?the customer’s current ecosystem, not against it. With Conexus, we prioritized APIs to ensure compatibility with dominant advertising systems. The result? A unifying layer that solved real, pressing issues.
Step 3: Align Cross-Functional Teams (Flavor Boost):
Mix your product, engineering, and customer-facing teams together to ensure consistent messaging and execution. My secret sauce? Ensuring every team member understands not just the product, but also the customer’s competitive landscape and challenges. For Conexus, this meant aligning on the importance of solving cross-platform issues without duplicating existing tools.
Final Step: Execute Flawlessly (Final Touch):
Great GTM strategies don’t stop at insight—they thrive on execution. What separates?good?from?great? It’s the ability to integrate customer insights with precise, cross-functional teamwork to create a product that drives adoption and resonates deeply with the market.
Communications solutions for a better future
3 个月Love this Howard!
Vice President, Global Talent Development | Leadership Development | Organizational Development | Talent Management | Executive Team Development | Assessment | Coaching | Change Management
3 个月What a terrific metaphor, and the examples to bring it to life, Howard! I especially loved the doubling up on deep customer insights and the sprinkle of execution excellence, Maybe even more than a sprinkle is needed? ??
Executive leadership | Brand strategy | Partnership development | Integrated marketing | University lecturer
3 个月Brilliant and clever, as always!
Brand Builder, Drives Customer Growth, Increases Customer Value, Leads Customer Acquisition, Develops Marketing Strategy, Leads Brand Communications, Marketing Team Builder, CPG, Food, Spirits, Healthcare
3 个月Insightful and engaging. Fun read
Strategic Growth and Transformation Executive | COO | Early Stage Companies | M&A | Board of Directors | Advisor | Keynote Speaker | Author | Athlete
3 个月Fun, insightful and timely. Thank you Howard Fiderer and happy Thanksgiving!