Creating A Webinar that Sells!
???How do you create a webinar that sells??Well, what’s the topic you want to talk about??I would go out on social media, and I would start posting either surveys, or ask a bunch of questions, get a bunch of information.?Build a webinar around what people want, not what you think they want.?They need to give you their words, and use their words, because it will attract them right back to your webinar.
?????So, if you find your target audience, and your ideal client, and niche really quick, I disagree a thousand percent.?I don’t want you to niche in the beginning.?This is the Internet.?It’s an international world of communication tool.?I want everybody in the top of my funnel.?I want to provide, through the copy in the language of my webinar, as broad as topics as I can.
????What are the parts of the formula of creating a successful webinar??So, to sum it up, you’re going to niche wide, develop your offers.?Again, keep them really broad at the top, niche them in later, and then really work on your sales call follow-up.?And do a call to action in the webinar.?You need to take them to a next step, which is how you build a funnel in a campaign.?They’re coming from social media following, into your CRM, into your webinar, into your offer, into the next thing.?Make sure you have a very sequential process for all of that.
????What’s the art of engagement??Well, while you’re out promoting your webinar, make sure you have people who engage all the time on different social channels, and continue to talk about coming to my webinar, and what they’re going to learn.?You need people out engaging to get them to come to your webinar.?The other thing is, make sure you’re doing your registration in a CRM, not inside of a social media channel.?You can’t control it.?you can’t be assured they’re going to get your reminders.?You probably can’t text remind them.
????So, when we do our webinars, our trainings, we bring everyone in.?We have a dialing team.?We have an email team.?We have a text time.?And your registration numbers, if you can get 50% of the people who say they’re going to come online, to show up, you’ve done a great job.?Most people get 20-30%, and beginners might get 10%.?So, make sure you’re boosting your sales by doing that follow-up. ?Just because they said they’re coming; remember they’re clicking on everything.?You’ve got to do that follow-up, which means you got to bring them specifically into a CRM, that controls and campaigns, and automates all of that.
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????How, during your webinar, do you drive more sales??You’re going to use video, you’re going to have different graphics, you’re going to have a PowerPoint.?Make sure you’re following your PowerPoint to a call to action.?Everything should be driven by what your call to action is.?Everything should be leading to what are you going to ask them to do next, and it needs to be sequential.
????Once you’re in my webinar, I’ll do polls.?There are all sorts of things inside the online technologies.?You can do a survey, engage in Chat.?You’ve got to create engagement you can get, and the more you can get them to come live, you can bring people live to ask Q&A.