Creating Viral Marketing Campaigns

Daniel Stone?and?Lou Montemayor?don’t have an elevator pitch. When they founded?Bandolier Media?in 2015, they were focused squarely on social media marketing, but as a lean team of four, they’ve expanded capabilities over the years to meet the needs of clients.

Now they do video marketing, commercials, and more. They are driven by creativity and heart, and while they’ve made attempts in the past to pin down exactly what it is they do, they now prefer to keep things open and joke that they always take the stairs to avoid the elevator pitch.

This go-with-the-flow attitude has served them well. The two initially found viral social media fame when they created a song called “Beer Pong Anthem” with country music songwriter Thom Shepherd.

The song was a fun project for them—not anything commissioned by a brand—but when their social campaigns for the song started going viral, they realized they had an opportunity to create a business.

Thus, Bandolier Media was born. Since then, they’ve worked with everyone from local Austin, Texas brands to multinationals like Shell Oil and Walmart. Companies of all sizes want truly creative social media content, and Lou and Daniel know how to deliver.

To hear more about how Daniel and Lou infuse humanity and heart into creative work that gets attention, tune into their episode of the CEO Campfire Chat podcast.