Creating Videos for LinkedIn vs YouTube
As many of us (hopefully??) know different social media platforms favour a different type of content and your best performing epic photo from holidays on Instagram may not do the same trick on LinkedIn or Twitter.
Not a while ago I created a video for LinkedIn about how to set up your home office for video by using what you have at home without professional lighting or other fancy equipment. Due to the practical aspect of this video and other few factors, it turned out to be my most liked, shared and viewed video ever (it has changed recently but that's a different story ??).
Following that knowledge, I repurposed this video for my YouTube channel adding new scenes, colour graded and remixing audio to take it to the next level.??
It's tempting to post the same type of content everywhere and hope to get the same amount of views everywhere. Let's try to understand the audience of the platforms and the platforms themselves. Then, start testing different and dedicated type of content, so we could reduce our efforts to one that works and make the most of them over time.
Creating native content for the platform is the most effective way to grow on this platform.
The above-mentioned video performed way better on LinkedIn than YouTube. The reason behind that
- Organic reach on Linkedin is bigger than on YouTube;
- My YouTube channel is fairly new and its reach will be smaller;
- I got a lot of user engagement in the first hour of the post;
- This video got reshared by a few people, which pushed it to a wider audience.
In that case what was the reason to repurpose it for YouTube. The answer is fairly simple - it will live there "forever" getting views even in a few months or years down the line. YouTube content is searchable on Google and a lot of people go to the platform to find the answer which allows thriving good, informative, SEO optimised content long after they have been posted.
Versatile Content Writer | Proficient in Video Editing using KineMaster | Copywriting |Academic Articles| SEO | Blog | Aspiring Freelancer | Helping Brands and Students Communicate Ideas Effectively for 4 years
1 个月Yes, it is tempting to post the same post on every social site, but as the purposes of audiences, are different, the actions become ineffective. I greatly support your views.
Web Engineer looking for a new challenge
1 年??
Driving CRM, web & social at The Dalmore | Whisky marketer | Marketing speaker & event host | Maker of t-shirts @WhiskyWear
4 年I think YouTube has more flex. For example, longer videos, say > 3 mins are far more common there, but they work well (if the content is good!). Whereas here, I've found that anything pushing beyond that tends to struggle. It's also way easier to build an audience here I feel.
Pragmatic filmmaker creating video content with results in mind.
4 年I'm curious your two cents Edward Hallam as you've been using both of them with video. ??