I mentioned yesterday that more than 82% of potential clients, whether they find you by Google search or are referred to you, will check out your website before they reach out but even more important to know is that once they get there, it only takes them approximately 50 milliseconds to form an opinion about your site! 50 milliseconds - talk about the power of first impressions.
Obviously, it is imperative to make a great first impression but what makes a landing page stand out? Here are the essentials that will help you stand out:
- Strong headlines. Get their attention right away with a good headline that appears as your website opens. It can be your name and tagline (See https://www.dhirubhai.net/pulse/secret-taglines-really-work-susan-guthrie?lipi=urn%3Ali%3Apage%3Ad_flagship3_series_entity%3BvxeTjNWPT9Wy%2FS1z2zoVUQ%3D%3D for help with a great tagline)
- Eye-catching imagery and media. Here is where your colors come into play (See https://www.dhirubhai.net/pulse/when-comes-your-brand-beauty-really-eye-beholder-susan-guthrie?lipi=urn%3Ali%3Apage%3Ad_flagship3_series_entity%3BfjSMgIudTleFTz3LyXXPOw%3D%3D for tips on the use of color and imagery to promote your brand) and finding great images that convey your message. PRO TIP: Get some professional photos of yourself taken showing you in different settings. NOT your standard headshots (please no standing sideways with arms crossed pictures.) Show your personality and appeal to the emotions of your potential client. For example, if they are seeking comfort and support, that is the image you want to project in your pictures. Great photos for your website are worth their weight in gold.
- Engaging copy. Short, succinct but catchy is the key when it comes to website copy. No one wants to read a novel on your landing page so don't give them one. It is better to leave longer text to later pages and keep the landing page clean.
- Value add for visitor. People love a good giveaway so consider providing something of value for them. Examples might be a link to a video that describes the benefits of mediation, or a downloadable checklist to pull together the financial information for their divorce. You can give them a list to your top 10 list of resources for their type of matter or a free 15 minute consultation. It's a win-win if you create a sign up that includes the visitor providing their name and email address for your mailing list in return for the freebie.
- Social proof or testimonials. It's just a fact that when something comes recommended, be it a new movie, a great restaurant or a professional service, people are more inclined to purchase it. People actively seek out opinions when deciding who to hire - in fact, 95% of people say that reviews – whether positive, or negative – influence their purchasing decisions. It is worth your time and effort to prominently display good testimonials on your landing page right where they can be most effective and easy to find.
- Call to action. Don't forget to tell your site visitor what to do next. Once they have had the chance to check you out and form their 50 millisecond opinion about you, let them know how to book an appointment with you, find your calendar link, reach out for more information or contact you. Repeat this information on every page of your website and if the page is long, repeat it more than once on a page. It is that important!
Pull these elements together and you will have an effective and compelling landing page for your website!
Want to get more insights with quick tips that you can implement to build and grow your practice???Be sure to SUBSCRIBE to this Newsletter, FOLLOW me here on LinkedIn and SUBSCRIBE to the podcast?https://www.makemoneymediating.podbean.com
Join my @mosten guthrie academy Monthly Marketing Group:?https://mostenguthrie.com/online-med-marketing/
