Creating a Successful Social Media Growth Strategy for 2024

Social media growth means getting more popular and successful on social platforms. To figure out how well you’re doing, you can look at things like:

1. Follower Growth: How many new followers do you get over a certain period?
2. Engagement Rate: How many people interact with your posts compared to how many see them?
3. Web Traffic from Social Media: How many people visit your website because they clicked on something from your social accounts?
4. Conversions from Social Media: How many people from social media take an action you want, like making a purchase or signing up for something?
5. Social Commerce Sales: How much money do you make from selling things through your social media?

It’s about getting more people to notice you, like what you’re doing, and take actions that help your goals.

1: Engage where your audience hangs out online!

Make as many social accounts as you want, but people will only follow you where they already spend time. Put your brand where your audience hangs out; don’t wait for them to come to you.

Sure, here’s a simpler version:

To grow on social media, focus on two things:

1. Know who you want to reach (your target audience).
2. Use the popular social media platforms they use.

Understanding both helps you grow naturally on social media.

First, figure out who you want to reach. Check our blog post on finding your target market for guidance.

Once you know your audience, create detailed personas.

Now, find out where your audience hangs out on social media. Read our blog post on the demographics of major platforms and do some testing to be sure.

Remember, different parts of your audience may use different platforms or expect different things. So, tailor your content for each platform accordingly.

2: Stick to a regular posting routine.

People like routine. If you regularly share stuff on social media, your followers get used to it. They know when to expect your posts, and it makes it easier for new people to follow you. If you’re consistent, even if your posts don’t show up in everyone’s feed, your fans will check your profile for new stuff.

Just like you pick where to post based on what your audience likes, you should also decide when to post based on when your audience is most active. Posting when they’re online boosts your chances of getting more likes and comments, which is important for social media algorithms.

Hootsuite can help. It tells you when your audience is online and suggests good times to post. Easy peasy!

3. Post short video

Quick social videos, like Reels and TikToks, are key to growing your social media following. They’re super effective because they reach people who aren’t already following you.

On Instagram, Reels mostly shows content from accounts you don’t follow. Facebook’s Reels also brings you stuff from creators you might not be following. TikTok works the same way, showing you interesting content, not just from people you follow.

These short videos should match your overall social strategy and brand style. They’re different from your regular posts or Stories, so keep them snappy and aligned with your vibe.

4. Social Media SEO

When it comes to growing your social media followers, think of Social SEO like using the right words and descriptions to make sure your content gets noticed. It’s about using keywords, catchy captions, and alt text that tell social media search features what your content is all about.

So, when people are looking for stuff like yours, they can easily find you. Plus, on platforms like TikTok, your content can even show up in regular search engines, bringing in new viewers who are starting their search beyond social media.

5. Engage with your audience

Hey there! Social media isn’t just about sharing stuff – it’s a two-way street. Your followers don’t just want to watch, they want to chat with you too!

To boost your social media game, make sure to reply to comments, messages, and tags. It’s not just a suggestion; it’s a must. Ignoring your audience can drive them away.

To keep things simple, use a tool like Hootsuite. It puts all your messages and comments in one place so you can stay on top of your social game without breaking a sweat. Easy, right?

6. Find successful accounts in your niche and spark your creativity.

1. Check out Successful Accounts: Look for accounts that are doing well in your industry. They could be competitors or potential partners. By studying what works for them, you can get ideas for your own content.
2. Engage with Popular Accounts: Interact with accounts that already reach your target audience. Like and comment on their posts in a genuine and supportive way. This could grab their attention and might lead to them liking or following you back.
3. Build Connections: Connecting with relevant accounts is a strong signal for social media algorithms. It increases the chances of your posts being suggested to people who don’t follow you.
4. Use Keywords and Hashtags: Start your research by searching for relevant keywords and hashtags. This helps you find accounts and topics related to your niche.
5. Save Time with Hootsuite: Use tools like Hootsuite to monitor all your searches and interactions in one place. It saves time and makes it easier to manage your social media efforts.

7. Work with content creators

To reach more people on social media, team up with content creators who already have a big following. Pick creators whose audience is similar to the one you want. Look for popular hashtags and keywords to find a good match. Check out who your current followers follow for ideas. We have a guide on working with content creators to help you get started.

8. Experiment with social ads

Boosting your social media presence is crucial for growth. In addition to organic strategies, social ads can quickly introduce your content to a new audience and accelerate your progress.

Most social platforms offer ad goals like awareness, engagement, and consideration to boost your growth. Don’t be intimidated by planning a social ads campaign – a straightforward approach is to allocate budget to boost posts that are already doing well organically.

Using tools like Hootsuite, you can even automate the process by setting triggers to turn your top-performing posts into social ads without extra effort.

Top 3 social media growth tools for 2024

1. Hootsuite

2. HubSpot

3. SproutSocial

Boosting your social media strategy is easy with Hootsuite, HubSpot, and SproutSocial. Hootsuite uses AI to craft catchy captions and suggest hashtags, keeping your content fresh. It lets you plan and post on multiple platforms, providing insights into your best-performing content. HubSpot, a user-friendly platform, teams up with Hootsuite for even stronger social game. SproutSocial simplifies with automation and analytics, making social media management a breeze. Together, these tools make it simple to enhance your social media presence and keep things running smoothly.