Creating Success with Reza Izad
Winnie Sun
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If you’re a frequenter of the Internet and its many social platforms, there’s no doubt you’ve become familiar with the digital creators, advertisements, and brand deals that inhabit the space.
But what you might not know about is the entire “creator economy” that these familiar faces and terminologies belong to. Luckily for you, our guest on this week’s Yes Factor is an expert in the field. He’s none other than Reza Izad, co-founder of Underscore Talent, a leading next-generation creator management firm known for its successful and diverse creative talent, including 200 of the top YouTube, Instagram, Twitch, Snapchat content creators.?
On this episode, Reza traces his path to success in the industry, from working in a mailroom at a talent agency to starting his very own in the thick of the pandemic.?
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“We didn’t know anything. We literally didn’t know what we were doing, and we charged into that space… There were a lot of things that were challenging and difficult, but collectively as a group the attitude was ‘we weren’t going to lose.’”
Together, we’re exploring the in’s and out’s of the creator’s economy and the team behind our favorite social media creators. With years of working with and representing some of the biggest stars across the industry, Reza knows what it takes to build a name in the content creation space—and what the creator’s highly-demanded “Yes Factor” is—and he’s here to share his insight with us! You don’t want to miss out.
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To learn more about me, visit WinnieSun.com.
Stay safe and be well. Can’t wait to connect with you again NEXT Wednesday! ??
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