Creating Social Proof with Videos
One of the most effective ways to generate real estate leads in 2022 is through video marketing.?
But don't take our word for it; NAR says that websites with embedded videos receive 157% more organic search results and receive 403% more inquiries than those without. In addition, 73% of homeowners say they are more likely to list with an agent who uses video. This is an excellent example of the enormous potential that video has to draw serious buyers to every single one of your listings.?
We’ve compiled a list of the 3 best real estate video ideas you can use to spread the word about your business and generate high-quality leads this year.??
Share a testimonial video on social media.
Testimonials boost your credibility and social proof, but video testimonials elevate these benefits by incorporating a personal touch.?
In fact, according to comscore, a study revealed that Americans are watching increasing numbers of videos online. This number has jumped by over 43% to 100 million daily views.
You want to infuse the “know you, like you and trust you” into your content, so listening to and seeing your satisfied clients talk about their interactions with you can help you draw in leads and sell your services to them.?
You can request client testimonials during your open house, after you close the sale, or once you've finished all the work. Ask them what it was like to work with you, so they can elaborate on how you understood their needs and helped them find their dream house.?
Give your client some talking points if they are stumped for words, so they won't feel awkward and can give a flawless recommendation without hesitation. You can then share the testimonials you record individually or compile them and create a montage video.?
Either way, testimonials make great content for various platforms—you can share them on your website and all your socials.?
Share a video with a real estate market update.
One of the best ways to position yourself as a thought leader and expert, which results in higher sales, is to stay current with industry trends and inform your audience about them.
Nothing will engage your audience, gain their trust, and help you establish yourself as an authority in your industry more than market update videos.?
Without promoting your services, you can make videos to share market trends, real estate opportunities, interest rates, or policy changes.?
The only thing that matters is how you communicate it so that your audience can take advantage of it and contact you for their real estate needs.?
These market update videos would work well on any social media platform or you can do it as a standalone YouTube series.?
Tristan Ahumada did a fantastic job with this; he produced a whole series of videos on the topic of whether or not the housing bubble was having an impact on the market and provided regular updates on all of his social media platforms.??
To stay current on market trends and changes, follow real estate publications and experts on social media, subscribe to industry newsletters, listen to podcasts, watch industry-leading videos and podcasts like Brilliant Thoughts or Lab Coat Agents.?
A list of mistakes to avoid when buying a home video.
Not all of your prospects will be knowledgeable about the most recent market developments and the specifics of the home-buying procedure. However, this is where you can intervene, assist them, and establish a rapport.?
A video instructing customers on what to do and what not to do can ease their experience. Jeb Smith did a great job on his video, 5 Mistakes to AVOID when Buying A House on his YouTube page, which garnered over 10,000 views.?
Although they will appreciate your help, the value you offer your buyers may persuade them to hire you to assist them in finding and purchasing a home.?
Prior to starting your video: Work on your script, record some footage of you touring properties and interacting with buyers, and then either talk through it or make an animated video outlining the mistakes and their fixes in a fun and exciting way.?
Wrap It Up?
With the help of these video concepts, you are well on your way to producing high-caliber real estate videos that are sure to fill your lead generation funnel. Utilize the concepts from these videos to increase your closing rate, raise revenue, and convert more viewers into buyers.?