Creating Revenue Through Team Bonding

Return On Investment

In just 2 months with the Los Angeles Dodgers Ticket Sales & Service Department, my colleagues and I have been planning team-building activities for various companies, helping them achieve measurable results for their stakeholders. Our ability to effectively plan company outings stems from our own experiences with team outings. We understand the importance of frequent team building activities and how they generate both personal and collective results. As LA Dodgers Sales Consultants our effectiveness lies in strategically planning targeted outcomes for our client's group outing.

Saving Time & Money

Team outings are excellent for boosting morale and energy. But as a business leader, can you imagine a system that instantly boosts your team’s energy while simultaneously increasing revenue...? I bet I’ve got your wheels turning now.

NOW FOR YOU… HERE!

In this Athlete’s Business blog, I will focus on how a strategic company outing, aimed at awareness and visibility, turned into thousands of dollars in leads. The blog is a step-by-step play on how to leverage a team bonding activity to execute a marketing plan.

Claiming Larger Market Shares Through Team Bonding

In our most recent Dodger Staff group outing, our relationships strengthened, but so did our reach and influence. One video I posted on Instagram gathered hundreds of THOUSANDS of leads that we can activate and convert into sales.

As recent hires with the Dodgers, my team is in a rebranding stage on social media, aiming to mold our top-of-mind awareness to be associated with the Los Angeles Dodgers Ticket Sales & Service Department. Just 1 of our dozen of high level projects.

The 2024 season’s demands ramped up, we all needed an outlet to decompress. But being a group of go-getters, we also thought about leveraging an environment to ramp up the pressure.

The Solution?

Decompress with the team and create social media content at a batting cage.

Execution

• 329k Views & Growing
• 14.3K Likes
• 7.2K Shares
• 306 Saves
• 664 hours of watch time
• 125k replays

RESULT…

VIRAL VIDEO + THOUSANDS OF LEADS GENERATED.

Where Did This Come From?

The viral Instagram video was part of my business branding/awareness campaign. To be honest, it was just another video in the campaign aimed at strategically positioning myself to claim a larger share of the social media sports ticket sales market and build credibility in my association with the Los Angeles Dodgers.

The Voice Of The Viral Strategy

"COPY"

This video of me awkwardly swinging while trying my best to crush baseballs in a batting cage was headlined with a soft call to action: “This is your sign to do baseball sh*t with your friends.” The aim was to create excitement for baseball activities among my audience, knowing that I have a platform to help them engage in more baseball activities.

CATCH

The hook of the post was the opening line caption: “I woke up feeling like Mookie Betts today.” I strategically used this line to build curiosity and a craving for more of my content, while also creating a questioning environment. “I wonder if he’s a big Mookie Betts fan?” “Why is he a Mookie Betts fan?” “When else has he felt like Mookie Betts, and what else does he do when he feels like Mookie Betts?” All these questions lead the audience to consume more of my content. Through my current branding, they will learn my association with the Dodgers, positioning me as a resource for Dodgers products and converting them into customers through my content.

Training

The call to action was a strategic training for my new audience on how to interact with my content and gain access to me. The call to action was, "Improve my swing, comment below." I replied to each comment, creating an environment for conversations. By commenting back, I displayed my availability to anyone wishing to reach out to me via social media. Essentially, I am the audience "I am open for business!"

How To Standout On Social Media

Genuine content is what wins on social media in 2024. Nowadays, social activities are flooded with paid skits and influencers. As a content consumer, you constantly decipher whether the person is genuinely enjoying the experience or just selling you something.

I had an amazing time with my teammates. The moment was special, and the video effectively captured it. People like genuine content. People buy from people they like. Social media is easy to start up because the first step to success is just showcasing YOU.

BREAKING NEWS!!

Sales Revenue Generation Today 2024

As a sales consultant, it is your job to educate your clients on how to maximize their experiences through your products. My in-depth studies of Dodgers Baseball and business consulting allow me to create tailored opportunities for the clients I work with. With my extensive experience in branding and marketing, I can best guide my corporate clients to achieve lasting results for their businesses.

If you are a sales consultant feeling unequipped to see beyond your standard solutions, I encourage you to engage in activities that spark curiosity and personal growth. I am always searching for environments that allow me to play more, engage with, or witness high-level competitors who can teach me how to improve my game.

As a business owner or manager, look beyond conventional group outings. Put your team in an environment where they can stimulate themselves and better position themselves to create new results for your organization. Social media is a part of every industry, and I challenge you to think about the ways you can generate revenue at your next team outing.

And if you can’t think of one, I'll lead you to it again: SOCIAL MEDIA BRANDING. This strategy can make your team more relatable and likable to your targeted audience and provide more stories to tell and sell to your clients.