Creating reality from imagination

Under the motto “Creating reality from imagination”, The Shape Shifters work on core processes directly linked to Idea To Offer. What this means is that they are involved in the ideation, design and pre-production phases of the car, helping BMW develop tools to handle matters such as digital assets, 3D visualization and AR/VR, as well as gaming engines.

Responsible for developing custom solutions for Unreal Engine, one of the gaming engines of reference in the market, this team provides tooling to accelerate the creation of high-fidelity virtual scenarios and the creation of virtual environments. Have you ever thought about visualizing a vehicle as well as its components through a web browser? The Shape Shifters allow BMW to work online, collaboratively, to edit a car model’s 3D information while they’re in the design phase. Also, this team will enable a collaborative view of a factory floor plan and its digital assets so that, shortly, it can power the BMW Factory to work. Its objective is to replace old legacy platforms where virtual factory and car models were developed, bringing them to a modern one.

What if you could customize and visualize the car you always dreamt of but could never find at a dealership? This team is precisely working on making this experience available to all who step into a BMW sales point. With them, you will get to build your ideal vehicle, custom fit to your every need and desire!

Focused on web applications but also gaming technology, AR/VR, and metaverse, this team allows space for individual growth and for everyone to be a part of crucial product development. A strong technical component – within a wide technological stack – is obviously key, as it represents an absolute necessity for market product placement. So, if you see this type of tech as the core to your progress and aim to change the industry mindset, CTW might just be your place!