CREATING QUALITY CONTENT FOR SOCIAL MEDIA

Content plays an important role in your business. Your marketing strategies should include quality content. To be honest, it is not easy to create content...especially quality content. I know major corporations engage in content creation here and there. However, if you are not great at writing you will go down the rabbit hole. It is not easy as it sounds, very few creates engaging content that internet users share. And without this level of engagement, your content will never fulfill its true purpose.

Good news: There are many ways to create interesting content that will go viral. Read and take notes!

I will give you a few tips for making this happen. But before I do that, let's talk about the "behind the scenes" activities of social media:

• Communication- We are social beings whether we admit to that or not. We love relationships and we care about them. Social media helps us to do it more consistently and easily.
• Social Approval- We love to express our personalities and we expect positive affirmations and feedback. Sharing content is a great way to do this.
• Support Ideas: Social media is often used to signal support for ideas, political views and personal beliefs; in this is way, users connect with a greater, altruistic good.
• Entertainment: At the end of the day, plenty of people use social media to wind down. Entertaining content includes humor, memes, videos, music, and more.

The list above are some of the reasons users share content on social media. Do you agree?

OK, so with that outlined. Here are some tips on how you can create high quality contents that will go viral:

Create High Level Authentic Post: It is easy to sense "fake" please ensure you create content that resonates with people. Be real, talk about what's going on behind the scenes of your business. Talk about your struggles, yes I said that (we all have struggles) whether it's----"I really feel like quitting my business, I have a hard time managing my social media accounts. Whatever it is, share it with your audience and don't be shock if your post goes viral. People like "real" and it doesn't take a lot to be real! Create a captivating heading and use bright colours to grab your their attentions.

Use Great Sentence Structure: Social Users are quick readers and they are easily turned off with a "BIG EPISTLE". Break your post into small paragraphs. If you follow me on my social media pages then you will understand what I'm talking about.

Create Video Content: Video is quickly becoming one of the dominant form of content creation. Video should definitely be apart of your content creation. This kind of content has a big potential to go viral, just do it!

Create Fun Contest: A great way to create huge engagement is by creating contests. contests are a great way to engage your audience and inspire them to share your content. We all love to compete and we usually do it with our friends and colleagues, which is the main sharing motive for all of us. All it takes is a nice idea and a little bit of budget to launch the contest – you can take a look at some in your own industry for inspiration.

Add Humor: Your business is serious but your content doesn't have to be. Funny posts, images, and videos grab the users’ attention and promise you a fair portion of shares, so don’t run away from it. 

Trigger Emotions: The most successful marketing campaigns went viral because they sparked strong emotional reactions among users. Studies have shown that emotions like happiness, anger, or sorrow have the power to engage people and make them share content. 

There you have it! Apply these 6 tips to your content creation and I guarantee you will see a major difference. 

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