Creating Q & A Videos Can Be Like Shooting Fish In A Barrel
Erik Cocks, M.B.A.
Marketing Director, Growth Officer, Marketing Strategy, Content Marketer, SEO, Paid Search, Social, Video, Demand Generation, Market Strategy
* What if everyone around the city KNEW you were THE expert?
* What if you could answer the most important questions your best clients were asking before they bought?
* What if you could have your prospects “meet” you before they even contacted you?
Q & A videos allow you to show how you are a fit for clients 24/7. Q & A videos help you connect with better customers because you are more likely to be a “fit” for each other before they even reach out to you.
Q&A videos are a great value to produce and can live on your website, social media pages and even serve as the base for your YouTube channel.
When we produce Q & A videos we look at what client prospects are actually searching and asking about. From there, you have a great foundation of the answers you want to provide.
This allows you to build immediate trust and helps you form a connection.
Q & A videos also offer great content for your visibility in the community. You can record a bunch of Q&As, then publish them weekly. You can promote each one on social media and Google business for a punch in rankings and web traffic.
Then, as people ask those questions online in your local area, your videos start to pop up in the search results with answers.
Ye, you can shoot Q&A videos yourself on your phone. Just make sure the lighting, sound and quality is up to the level that you want to be measured to. If you are in super start up mode, then DIY can definitely get you going. I have coached clients to do their own DIY videos and they’ve crushed it. However, Q&A videos are one of the least expensive types of videos to have produced so most business owners have it done for them. You also have to set time aside to promote them on social.
We do get asked a lot about both legalities and if giving away too much is bad.
Whatever profession you work in likely has specific guidelines and you simply work with those to provide great value in the context of your profession, whether it is a disclaimer at the end or you actually talking about this in the video (builds even more trust).
Giving away too much almost never happens. If a solution is simple, and they can fix it, it may not have been a good fit for you to charge for this in the first place and then you make a friend for life. Most times, people simply want to know if you know what you are talking about, so your content is gold.
If you’d like to chat about making videos of your own go to myauthorityvideo.com and fill out a discovery form, we can set a time to talk for free and I’ll give you some ideas that can inspire your prospective clients.
Erik Cocks