Creating a plan - a Digital Strategy Blueprint for your business.

When we talk to the leaders of any business, we find they have three fundamental questions about their online activity.

1 – How can we be confident in the efficiency of our digital marketing spend

2 – Are we wasting money online?? ??????????????

OR

3 – We don’t have enough clarity and confidence in our marketing plan to invest in it and grow our business

We know any marketing investment is most effective working to a plan.

We believe in a strategy led approach at WSI, and we’ve devised our Digital Blueprint structure to help your company deliver on its goals.

• A digital marketing strategy and blueprint that is designed specifically for your business and its customers will generate a higher return on your investment and be easier to implement than a trial-and-error approach – delivering your marketing goals and your company’s vision.
• This will deliver a deep dive into your business objectives, target audience, existing online presence, and the competitive landscape.
• We use workshops, user research, and competitor analysis, to unlock hidden value and opportunities.

It’s a tried, tested and repeatable process that we can deliver in a short timeframe in a 5 step programme by leveraging our 25 years of experience and our tailored AI tools to help us along.

Step 1 - Understand your customer - Define your personas

?The first step is defining your buyer persona – The persona is essentially a fictitious representation of your customer.? It’s impossible to put a successful marketing campaign together if we don’t know who it is that we’re directing our marketing at!

Between your team and ours we will understand who the target market is, what keeps them awake at night, what they’re interested in, what they’re not interested in and ultimately what your company’s differentiators are so these unique selling points can be included in your marketing messages.

?You may think you know who your ideal customer is but do you have it down in writing and can everyone on your team identify them…by name?

Step 2 - Understand the Market

The second step is market research - At this stage of the project, we’ll try to determine the demand for your product or service.

• What are people searching for on Google?
• What does the monthly search volume look like?
• Is your brand appearing in the search results?
• What are the opportunities?
• What are the pitfalls?

?

Step 3 - What about the competition

The third step is around Competitor Analysis.? Like it or not you most likely have a competitor – even if you are in a super specialised niche.

The programme includes a full SWOT analysis of your competitions online activity ?to identify strengths, weaknesses, opportunities and threats that might influence our proposed plan.? This analysis is a great opportunity to see how your company measures up in your market – to observe what your competitors are doing well online and avoid what they’re doing badly!

We will also research what they are doing with search so we can understand the best way to compete.

Step 4 - How do your customers see you online.

The fourth step is an in-depth analysis of your website and how your customers use it.

• What’s the user experience like?
• Is the website doing its job?
• What does your content inventory look like?
• Is your social media and Linkedin working for you?

We’ll identify areas of improvement and make recommendations on what needs to be fixed using sophisticated tools and best practice.

?

Step 5 - Build the Strategy and Roadmap

The final step is the critical step where we pull all of this analysis together into a strategy and a road map for your business which can be implemented in a realistic marketing plan based around your budget.

Every business is different…

some just need a digital marketing plan.

Others need the digital marketing blueprint and the resources to execute it.

Whatever the case, we’ll give you as much or as little help as you need to put your digital marketing plan into practice – typically we will also develop a plan to trial concepts in the market as short bursts – you want to know what you could invest in works!

Is this a good fit for YOUR business?

We typically see three scenarios that give a good fit:

Scenario 1. YOU HAVE A MARKETING TEAM BUT YOU’RE LACKING A STRATEGY…

You want to take control of your own marketing, but you don’t know where to begin? Maybe you had a false start or two, and you can’t afford another?

If your business is equipped to take our digital blueprint and execute it in-house, then go for it – We will help you build the strategy and your team can execute.?

Scenario 2. YOU NEED HELP WITH A STRATEGY AND NEED TO SKILL UP YOUR TEAM.

This model is becoming more common where we help with the implementation of the strategy but we also transfer the skills to your staff so they can manage the ongoing digital marketing plan.

We make sure the marketing results stay on track and you can leverage our team of experts for the complicated things that you can’t or don’t want to do.

Scenario 3. YOU DON’T HAVE THE TIME OR RESOURCES … YOU JUST WANT THE RESULTS

We hear a lot of companies say that they don’t want to invest in hiring a digital marketing resource because it’s so hard to keep them upskilled in the latest digital marketing tactics.? We can take the strain there as continuous learning is a key part of our culture to keep ahead of current trends.

For many companies, it’s more efficient to simply outsource your digital marketing than keep an in-house team.

In each case, talk to us, we can help. Reach out to us at WSI Digital Advisors to make a start on delivering the future-proof strategic route to sustainable growth.